November is approaching, so you should prepare your content marketing strategy for Black Friday to reach your consumers using foolproof techniques for this date. Keep in mind that many people are waiting for this day to start shopping.

Black Friday is meant to usher in the holiday shopping season, and what better way to do that than with irresistible discounts. But you should know that there will be a lot of competition and demand from customers, so you need to be prepared.

Therefore, if you want to keep up with this season, it is essential to have some content marketing ideas in mind for Black Friday. Make sure you cover as many digital channels as possible to reach more users with your campaigns.

Content marketing tips for Black Friday
Don’t wait until the last minute to launch your campaign, start preparing your content marketing strategy for Black Friday now. This way you can work with time and give small previews of the discounts you will have for this long-awaited season:

1.- Create an email marketing campaign

One of the most effective channels for reaching customers directly and personally is email marketing. It is a great ally for spreading your content marketing campaigns for Black Friday, which is already approaching.

It is important to note that email marketing accepts any type of content, that is, it adapts to what you want to offer users. So it is ideal for increasing sales, lead conversions and customer loyalty on this special date.

One of the great benefits of email marketing is that you can segment your audience based on their tastes, needs, location, gender and more. It’s a way to personalize content and come up with great offers to users based on their needs.

You have to attract user from the beginning, so create an attractive subject, for that you can use some emoji related to your offer. In the body of the email what should be highlighted is the percentage discount you are going to offer and you can give a preview of the products you are going to offer.

2.- Send messages via SMS Marketing
Although some people believe that this channel is obsolete, it is actually the opposite. Many companies and brands continue to use SMS Marketing to send special promotions and even reminders. And if email is direct and personalized, this channel is even more so.

Keep in mind that mobile devices are major players on Black Friday. This is because a high percentage of sales are made through them. With smartphones, Wi-Fi connections, and QR codes, many possibilities have opened up for this tool that some people wanted to leave in oblivion.

He thinks that during Black Friday, users will be more attentive to their cell phones if they are looking for deals. So it is an ideal opportunity to send a text message informing everyone about the deals you are offering for that day.

You can take advantage and send last-minute notifications, such as an exclusive discount for your contacts. You can also send reminders before Black Friday to stay in the minds of consumers.

SMS marketing is not only a great channel for your Black Friday content marketing strategy. It also represents a great opportunity to improve your sales, reach more users and increase your open rate. Best of all, you can do it inexpensively.

3.- Design eye-catching pop-ups.

Some people have the misconception that pop-ups are something used solely to collect personal information from users. Yes, they are used to obtain data such as names, email address or phone number, but they go far beyond that function.

In fact, pop-ups are a great option for launching your Black Friday promotional campaigns. The best thing you can do is to schedule them in advance so that they appear on your page at just the right time.

What you need to do is to inform your visitors of the deals and discounts you will have this long-awaited season. Don’t complicate the message, be clear and get straight to the point because customers want to see right away what you are going to offer them.

So now you know that within your content marketing ideas for Black Friday, you cannot miss the famous pop-ups. You can launch some previews for the day or days when you will have sales. Remember that if you show the discount percentage right away, you will immediately grab the attention of your visitors.

4.- Make an irresistible offer for your e-commerce.

As you may already know, the competition this season is really fierce. Therefore, you need to have something that will set you apart from the rest and immediately catch the eye. Remember that consumers browse different online stores to find the best deals.

You may report that your e-commerce has the best deals and other benefits such as immediate or free delivery. But the reality is that this is something that other stores might have, so it would not be so special for those who have already seen several possibilities.

This is where you should apply one of your content marketing ideas for Black Friday. For example, you can integrate different channels into your strategy, such as sending a previous email in which you announce your crazy discounts. In the same message you can include a link that directs to your online store.

In addition to having a differentiating touch, it is important to facilitate the buying process for the user. You could also give them the opportunity to pre-book the products they want to purchase during Black Friday.

5.- Optimize your landing page
It is no secret to anyone that Black Friday is the time when web traffic increases the most; in fact, it is higher than on any other day of the year. For this reason, it is essential to have an appropriate landing.

You need to make sure that both navigation and loading speed are optimal and as intuitive as possible to facilitate the buying process. Added to this, the landing page content must focus on the Black Friday offer. Remember that they are made for a specific purpose.

It is also very important to take care of the design, for example, the images should be of good quality, simple texts and the theme adapted to the moment. And, of course, you cannot forget the most important element, the call to action. This is what motivates the customer to act.