How should we evaluate in number of Fans of our Facebook page?

Raise your hand if, once you’ve created your Facebook page, you haven’t asked your friends to like it because … it looks bad to leave it there, alone, without Fanfrown

To be fair, it is Facebook itself that gives us this option, both at the creation stage and later.

But is inviting our friends a useful thing in terms of business? Does it serve any purpose? Can it bring us benefits?

Let’s proceed step by step. Let’s say that the number of people following our page is definitely a relevant figure.

Sigh of relief!cool

In abstract terms if your page has 2,000/2,500 fans it is probably a fairly successful page. If, however, the 2,000/2,500 people (too many!) are not your clients or potential clients or people who might be interested in your services, but friends, friends of friends, relatives, etc. to whom with your personal profile you have asked for friendships so that you can then invite them to like your page, well…it quickly becomes clear how this number is AN EMPTY BOX.

So know that asking for friends on Facebook, with the intent of converting these into subsequent invitations to put LIKE is, more often than not, a waste of energy that goes nowhere!


What can happen if your Fan Base (number of people who have liked your Page) doesn’t have a solid structure of customers or potential customers?
1) Poor interactions when publishing a post.
Facebook on the one hand will notice a Page with a decent following of people, but on the other hand will detect that when you publish your posts, the number of interactions: reactions, comments, shares is low or even nonexistent.

In fact, those who liked as a favor/friend, most likely have no interest in your content or what you post on your page, but only took an action that, from the point of view of Facebook value, is absolutely useless.

The less interaction your Fans have with your content, the less it will be made visible in the news section of their personal profile over time.

Let’s not forget that Facebook is run by an algorithm that tends to show us what we are interested in! How the EdgeRank algorithm works

2) Loss of opportunities in case of sponsorship campaigns.
The presence of too many courtesy Fans can also prove detrimental in case of ADV on Facebook.

We all know that Facebook is a very powerful tool for profiling your potential clientele. When you go to set up a campaign, in fact, you have so many options to select the Target audience among which precisely:

Page Fans: people who like your page.
Creating an audience similar to Fans of your page.

1)FANS OF YOUR PAGE.


Using this option if your fans are actually your customers or potential customers, with just a few steps you are able to spread your offer/proposal/information to people who are actually interested (even if seemingly few).

However few, they will surely be good.

Whereas if your page has 2,000/2,500 fans exclusively friends (and not potential customers) you will lose the opportunity to use this strategic approach within your ad management.

2) CREATE A SIMILAR AUDIENCE


This choice allows you to ask FB to locate an audience similar to those on your page, identifying them in people with similar and overlapping characteristics to those of your Fans…going out and “nabbing,” you understand, a highly valuable target audience.

Simply put, if yours is a valuable audience, Facebook can find you an equally valuable one, giving you a very important weapon.

On the contrary, if the Fans of your page are the usual friends we were talking about earlier, who liked them out of courtesy, you will lose another important option related to sponsorship campaigns.

In a nutshell, as the well-known saying goes, BETTER Few, BUT GOODwink