12 month plan – $2.59 per month

Click here to get it

DreamHost, a reputable hosting provider, has ventured into the world of website builders to provide users with a comprehensive and user-friendly tool for creating stunning websites effortlessly. In this article, we will explore the DreamHost Website Builder and how it empowers users to craft visually appealing and functional websites without the need for coding skills.

A Seamless Start
Getting started with the DreamHost Website Builder is a breeze. If you’re already a DreamHost customer, you can access the builder directly from your control panel. For those new to DreamHost, the process is equally straightforward. Sign up for a hosting plan, choose a domain name (or transfer an existing one), and you’re ready to dive into website creation.

No Coding Skills Required
One of the standout features of DreamHost Website Builder is its no-code approach. This means you don’t need any coding or programming knowledge to design your website. The builder offers a drag-and-drop interface that simplifies the process of adding and arranging elements on your site. This user-friendly approach opens up the world of website design to a wider audience, allowing artists, entrepreneurs, and bloggers to bring their visions to life without technical barriers.

Templates for Every Need
DreamHost Website Builder provides a rich collection of professionally designed templates catering to various niches and industries. Whether you’re creating an online store, a photography portfolio, a blog, or a corporate website, you’ll find templates that align with your vision. These templates are fully customizable, enabling you to tailor them to your brand and style preferences.

Responsive Design
In an era where mobile devices dominate internet traffic, having a responsive website is non-negotiable. DreamHost Website Builder ensures your site looks great and functions flawlessly on smartphones, tablets, and desktops. Each template is designed with responsiveness in mind, saving you the headache of manually optimizing your site for different screen sizes.

Powerful Content Editor
Content is king, and the DreamHost Website Builder understands this well. It offers a robust content editor that makes it easy to add text, images, videos, and other multimedia elements to your site. You can format text, insert hyperlinks, and even embed custom code snippets if you have advanced requirements. This versatility empowers you to create engaging and informative web pages effortlessly.

E-Commerce Capabilities
For those looking to start an online store, DreamHost Website Builder has you covered. It includes e-commerce features that allow you to add and manage products, set up payment gateways, and create a seamless shopping experience for your customers. You can customize your product listings, create product categories, and even track inventory right from the builder’s intuitive interface.

Blogging Made Easy
Blogging is a popular way to share your thoughts, expertise, and stories with the world. DreamHost Website Builder includes a fully-featured blogging platform that simplifies the process of creating and managing a blog. You can write and schedule posts, categorize them, and even enable comments to foster engagement with your audience.

SEO-Friendly
Building a beautiful website is only half the battle; getting it noticed is equally important. DreamHost Website Builder incorporates SEO best practices, making it easier for your site to rank well in search engine results. You can customize meta tags, optimize images, and utilize clean, search engine-friendly URLs to enhance your site’s visibility.

Hosting Integration
Since DreamHost is primarily a hosting provider, the integration between its hosting services and the website builder is seamless. You don’t need to worry about complex setup processes or managing separate hosting accounts. Everything is streamlined, making it convenient for both beginners and experienced webmasters.

Customer Support and Resources
Even with an easy-to-use website builder, questions and challenges can arise. DreamHost recognizes this and offers robust customer support, including live chat, email support, and an extensive knowledge base. Additionally, their community forum allows users to connect, share insights, and seek advice from others who have experience with the platform.

DreamHost Website Builder empowers individuals and businesses to create stunning websites with ease. With its no-code approach, responsive design, customizable templates, and robust features, it’s a versatile tool suitable for a wide range of online projects. Whether you’re a budding entrepreneur, a creative artist, or a seasoned blogger, DreamHost Website Builder provides the tools you need to bring your online vision to life.

In a digital landscape where first impressions matter, having a professional and engaging website is crucial. DreamHost’s commitment to user-friendly website building ensures that you can focus on your content and business goals without getting bogged down in technicalities. So, if you’re looking to establish a strong online presence without the hassle of coding, give DreamHost Website Builder a try, and embark on your journey to creating stunning websites effortlessly.

Step 1: Define Your E-commerce Strategy

Before diving into the technical aspects, it’s essential to outline your e-commerce strategy. Determine what products you want to sell, your target audience, and your unique selling points. Research your competitors to understand the market landscape better. These insights will influence the design and functionality of your online store.

Step 2: Choose the Right E-commerce Platform

Selecting the right e-commerce platform is the foundation of your website-building process. Several platforms are designed specifically for beginners and offer intuitive interfaces. Among the popular and user-friendly options are Shopify, WooCommerce, and Rentle.

Shopify: Known for its simplicity and ease of use, Shopify is a fully-hosted platform that allows you to set up your store quickly. It offers various templates and customization options, making it ideal for beginners.

WooCommerce: If you have a WordPress website or prefer to use WordPress, WooCommerce is an excellent choice. It’s a free WordPress plugin that enables you to turn your existing website into a fully functional e-commerce store.

Rentle: Rentle is the ultimate all-in-one rental software designed to streamline your rental business and fuel your growth. With easy-to-use yet powerful functionalities, Rentle enables you to create a rental website, automate inventory management, and effortlessly rent, subscribe, and sell your products along with additional services.

Get started Rentle for free and choose your plan later

Step 3: Register a Domain and Choose Hosting

Once you’ve chosen your e-commerce platform, it’s time to register a domain name. Select a domain that is easy to remember and relevant to your business. Many e-commerce platforms offer domain registration services.

Next, choose a hosting provider that supports your selected e-commerce platform. Many platforms provide hosting services as part of their packages, which can streamline the process.

Step 4: Design Your E-commerce Website

The design of your online store plays a crucial role in attracting and retaining customers. Most e-commerce platforms offer a wide range of professionally designed templates that you can customize to match your brand.

Theme Selection: Choose a theme that aligns with your products and brand identity. Look for themes that are mobile-responsive to ensure your website looks great on all devices.

Branding: Incorporate your logo, color scheme, and brand elements throughout the website to establish a cohesive and memorable brand identity.

Navigation: Ensure your website’s navigation is simple and intuitive, allowing visitors to find products with ease.

Product Pages: Create visually appealing product pages with high-quality images and detailed descriptions. Make it easy for customers to add items to their carts and proceed to checkout.

Step 5: Set Up Payment Gateways and Shipping Options

To accept payments on your e-commerce website, you need to set up payment gateways. Popular options include PayPal, Stripe, and Square. Check if your chosen e-commerce platform supports your preferred payment methods.

Additionally, configure your shipping options, such as the regions you ship to, shipping rates, and estimated delivery times. Many platforms have integrated shipping solutions to simplify this process.

Step 6: Add Products and Content

Now that your website’s basic structure is set up, it’s time to add your products and create compelling content.

Product Upload: Use the platform’s product management tools to add your products, including images, prices, and variations (if applicable).

SEO Optimization: Optimize product descriptions and other content with relevant keywords to improve your website’s search engine visibility.

About Us and Contact Pages: Create an engaging “About Us” page that tells your brand’s story and builds trust with potential customers. Include a contact page with your business details for inquiries and support.

Step 7: Test Your Website

Before launching your e-commerce website, thoroughly test all its features and functionalities. Conduct test purchases to ensure the payment gateways are working correctly. Check the responsiveness of the website on different devices and browsers. Rectify any issues you encounter during testing.

Step 8: Launch Your E-commerce Website

Congratulations! Your e-commerce website is now ready to go live. Launch your website and start promoting it through various marketing channels, such as social media, email campaigns, and search engine optimization (SEO).

Conclusion

Creating an e-commerce website has never been easier, thanks to the abundance of user-friendly platforms available. By following this step-by-step guide, you can have your online store up and running in no time. Remember to define your e-commerce strategy, choose the right platform, design a user-friendly website, and optimize your products and content. With a compelling online store, you’ll be well-positioned to take advantage of the vast opportunities in the digital marketplace.

Companies with the best corporate reputation are those that are well regarded by the public. Your history, your successful processes, and even your advertisements play a central role in determining which ones are the best. A brand’s reputation has a lot to do with Branding and the emotional perception it can have in the minds of consumers.

Those brands that can effectively convey their values, mission and vision will be the ones that are best positioned over others. Corporate reputation measures certain subjective aspects such as the degree of trust, credibility, and esteem that companies convey to customers.

All types of companies, large or small, must be concerned about having the best possible brand reputation. This is very important today, where competition in all sectors is very strong and differentiation from others is crucial. Time is the most important factor when it comes to reputation.

Elements that determine the level of corporate reputation

Companies with the best corporate reputation are those that are able to offer a set of perceptions about the brand to different stakeholders, which may be internal or external. This happens as a result of the company’s behavior over a certain time and its ability to convey these values.

It can also be said that corporate reputation is the sum of all intangible aspects that the company perceives, such as the services provided, the way it communicates with the public, honesty, work ethics, etc.
Some elements that are part of corporate reputation include the following:

• Level of specialization in the field.
• Personnel selection policies.
• Issues related to the training of staff working in the company.
• How they handle layoffs and promotions.
• Management of product prices.
• Environmental policies.
• Communication campaigns.
• Social responsibility.
• The value of corporate reputation.

The world’s most reputable companies

The importance of being part of the companies with the best corporate reputation is that they manage to position themselves as leaders in their field. And although it is considered an intangible value, enjoying a high reputation offers very great competitive advantages. In an increasingly saturated market full of companies, being on the cutting edge is a priority.

When customers have to choose one company or another, the one with the best corporate reputation will prevail. He also talks about what reputation economics is, which, in other words, is about economic benefits of having a good reputation overall.

Companies with the best corporate reputation are those that, in general, achieve the retention of interest groups for the company such as investors, shareholders, loyal customers, committed workers and social entities.

Trust: channeling and capitalizing on corporate reputation
Trust is a key element in companies with the best corporate reputation. This is because reputation is built by the company’s actions, especially in fulfilling its promises to different consumers. And it is that if a company or brando does not fulfill what it promises, it is unlikely to achieve a good final reputation.

Building trust is crucial in any strategy a brando wants to adopt with its stakeholders. Trust not only builds customer loyalty but also attracts other potential new consumers. Companies with the best corporate reputations go hand in hand with the trust they produce in their associates and those close to them.

Companies with the best corporate reputation: how to build a good reputation

If there is something that should be very clear, it is that a company’s reputation is not obtained overnight. Also, it is something that is difficult to obtain when it comes to intangible aspects, so you cannot control what they think about a brand or a company.

Reputation is very fragile and can fall at any time with a crisis. Opinions cannot be controlled, but they can be managed and used to leave, even with the image reinforced.

Steps to build a good corporate reputation:

• Know how to communicate properly
• Be visible: in other words, be consistent with the company’s mission, vision and values.
• Try to be different: being different from the competition will make the company stand out with unique qualities.
• Be transparent: Showing closeness, respect and authenticity in your relationship with the customer is key.
• Show authenticity: showing the company as is crucial and will surely yield the best results.
• Be prepared at all times with a crisis plan.

Companies with the best corporate reputation: their marketing strategies
Among the global companies with the best corporate reputation are the following:

1.- Lego

The Danish toy brand remains one of the companies with the best corporate reputation in this 2021. The company recently dethroned the queen of the toy world, the Mattel brand. One of its great strengths is its marketing strategy that has led it to rank among the top in the world.

Likewise, the history it has and the journey it has taken make it one of the most successful in the world. Lego has created endless advertising and marketing strategies with which it has managed to create its own Lego culture, for example, as it did with its animated films.

They are characterized by making the brand recognizable everywhere you look. It should not be forgotten that the company went through a serious brand crisis because of the use of plastic in its toys. But it was able to reverse course and go from being virtually broke to once again positioning itself as one of the most powerful brands thanks to its change in strategy that focuses on bioplastics.

2.- Rolex

The watch company is one of the companies with the best reputation in the world. This is due to three marketing factors that have positioned it very well, which are:

Pointing out the strengths of its products and the use of storytelling: the brand is proud of its heritage and conveys that feeling in every commercial.
Aligning the brand with the right customers: Rolex also relies on a very important influencer strategy. And that is that only the world’s top celebrities have the opportunity to be ambassadors and stars of the company. Movie or sports stars are just a few of them.
The brand has a clear message: the company is inspired by and proud of each product. Each watch tells a particular story.

3.- Ferrari

This is one of the companies with the best corporate reputation in the world. The Italian brand is known worldwide for its luxury cars, its participation in Formula 1, and also for the cost of its products. The Italian company bases its marketing on the exclusivity and luxury of its vehicles.

And this makes the brand attractive to many people around the world. The purchase of a company car can only be made from specialized dealers or through the website. The brand’s marketing is dedicated to racing activities, particularly Formula 1, where it has nearly 500 million viewers each year.

Any special date is an opportunity to sell, so you should prepare your online marketing efforts for Halloween. This holiday that has spread all over the world and brands take advantage of it to launch promotions and offers.

Above all, it gives you the opportunity to work with fun and themed campaigns. Pumpkins, witches, mummies, bats, black cats–these are the characters most commonly used to represent “Halloween.”

And because there is so little left for this celebration, you need to activate your online Halloween marketing efforts now. This way, you can offer promotions to consumers from now on. No matter what industry you develop in, you can adapt your strategy to this topic.

Top 8: Online marketing actions for Halloween
If you want to start structuring and applying your strategies for this date, then you need to know the most used online marketing actions for Halloween. This will give you a clearer idea of how you need to make your campaigns work to be successful:

1.- Dress your brand for Halloween.

The best way to start your online marketing efforts for Halloween is to disguise your brand. Yes, as you read this, it is about making a small change to your corporate image, it will not be something permanent. So a few weeks before this holiday you can incorporate this amazing theme.

How? You can use the signature colors of this day on your website, which are usually orange, black and purple. Or if you prefer, put traditional images of this date on your home page. You can even change your social media cover photo related to the night of terror.

Your logo can be the star of this simple change, simply by adding a detail such as a witch’s hat or a spider web in the corner. These are small details that do not completely change the brand identity, but give it that special touch.

By applying these simple details, your users will notice that you are developing a real strategy around this date.

2.- Launch irresistible offers.

As you already know, you need to take advantage of any special date and include it in your marketing calendar to plan your strategy. And Halloween is one of those times that you can take advantage of to launch offers that will awaken the desire to buy in consumers.

Perhaps there are already customers interested in purchasing some of your products or services, but they haven’t yet made the decision to buy. What better way to get them to take action than by making them an offer they can’t resist. Most importantly, you can use this vacation as an excuse to make it something special.

This involves creating offers through online marketing actions for Halloween that are exclusive to this celebration. This means that it will have a time limit, which will generate in users a sense of urgency and not wanting to miss this opportunity.

3.- Humanize your business

More and more consumers are looking for closer brands they can feel identified with. To do this, you can hold a Halloween party with your work team where photos are taken in disguise and shared on social media. Fans are sure to enjoy looking at them.

The goal of this is to put a face to the members of your company who are behind the work being done to reach customers. It is a way to bring the brand closer to consumers and give them an opportunity to meet the human team through this fun activity.

4.- Use hashtags related to the theme

Following the dynamics of creating content for social networks, it is important to highlight the use of hashtags in your online marketing efforts for Halloween. These are widely used by brands, especially when working with the holiday.

For example, you can use a hashtag to upload photos of your outfit in disguise or to invite your followers to dress up, such as #HalloweenConXxx. Or it might also be a good idea to create one to promote your special offers, for example: #HorrorOffers. If possible, add your brand name to further personalize it.

This way, you can use the hashtags you create for this date in all your Halloween-related publications. They are ideal for spreading your content and increase the chances that users will find your brand while searching for a hashtag.

In addition, they are great allies for improving your web ranking, only if you have a well-developed SEO strategy. You should also think that if many users use them, you will get free advertising, since many will talk about your brand.

5.- Give a terrifying gift

Making the most of social media is the absolute best strategy, but you have to know how to plan for it. A good alternative is to organize a Halloween giveaway where your audience can participate and your brand gets user-generated content (UGC).

You can ask people to share a photo with their best costume or, like this example, a photo with their worst scary face. They also have to add the hashtag you created specifically for this initiative. This helps you generate branding and engagement and you can establish a close relationship with your community.

In addition, it will not only allow you to retain your followers, but you can earn more money. To do this, you can require as a giveaway requirement that each person who shares a photo, mentions a certain number of friends and invites them to follow you and participate.

6.- Win with a roulette wheel

There are not only social networks, there are other excellent channels to reach the ideal audience. One of them is email marketing, the first thing you should do is to attract potential prospects. How? You can create a roulette that allows you to attract users and retain customers.

With this type of campaign, prizes are awarded randomly, that is, the user doesn’t have to wait long to find out if they have won, they know right away. You can link this roulette to your discount codes, so that only those who have purchased in your store or e-commerce, get the validation code.

But the key to this strategy is that to access Halloween roulette, the user must first complete the data form and enter the code. And at the same time they will know if they have won and what the prize is.

7.- Send email marketing campaigns.

Note that not everyone is a fan of social media, but you need to reach more and more people. How can this be done? Through email marketing campaigns, this is a channel that has two great features, it is direct and personalized.

So you need to add to your online marketing efforts for Halloween by sending personalized emails. Keep in mind that they will help you improve communication with your consumers and you won’t need a lot of time or a large budget.

Take advantage of email marketing to advertise in real time the offers you have prepared for this ‘chilling’ date. They must be interesting enough for users to come in and buy your products or services.

The most successful marketing campaigns of 2021 accompanied all consumers in a very special year. 2021 was marked by the 2020 aftermath where, due to the coronavirus pandemic, many businesses were compromised. The strategy used by most companies was to create and come up with new and exciting ideas, especially those that tell a story.

Marketing efforts have changed to adapt to the new reality because of the virus. For example, at the beginning of the pandemic, companies engaged with the public by granting benefits or simplifying processes.

When the worst of the coronavirus passed with vaccination processes around the world, companies went back to work.

The most successful marketing campaigns of 2021 are those that have adapted to the changes. Some brands have changed their logos and corporate image to make them morefriendly for example. But the truth is that the goal of companies remains the same, to try to sell more and make up for lost time.

Learn more about marketing campaigns 2021

Understanding the most successful marketing campaigns of 2021 means evaluating a range of strategies that aim to advertise the products and services a company has to offer its consumers. These campaigns are critical to creating and improving public acceptance within the market they are in.

Marketing campaigns are much more than creating an advertisement in a digital space. It is about achieving success through a well-detailed preliminary study and knowing what kind of audience the product is aimed at. The most successful marketing campaigns of 2021 are those that have defined what the end goal is, which is why marketing teams and analytics are very important.

The keys to running a successful marketing campaign in 2021

There are several steps that must be completed to run a successful marketing campaign or campaigns in 2021 and they include:

A.- Define goals
At this point it is critical to define what you are looking for with a marketing campaign. Knowing what you want to achieve is critical to creating the foundation of what the strategy will look like to use. One goal could be to improve sales, introduce a new product to the market, or simply gain reputation.

B.-You need to be clear about your target audience.
For a campaign to be successful, you need to know who it is aimed at. This will mean a reduction in investment costs by knowing what market niche the company is in and the type of consumer. Focusing the direction of the campaign is very important.

C.-Defining the means of dissemination.
This is the next step after defining the objectives and to whom the campaign will be directed. The most successful marketing campaigns of 2021 are segmented according to the audience they are directed to. There are three important channels to achieve this goal, which are:

• Social networking: is a type of advertising that has a great reach to any type of audience and in any geographical location.
• Email Marketing: it is a very effective way to communicate with the company’s most formal customers, those who have agreed to receive these notifications or messages.
• SEO and SEM: SEO corresponds to the optimization of the website or blogs, as well as search engines. SEM is related to web optimization that is used to attract customers, particularly what it has to do with cost per click.

The potential of the most successful marketing campaigns of 2021
Marketing campaigns are important because they help you identify when is the right time to launch or relaunch a product. For example, in seasons like December, you study the buying patterns of past years to replicate them again and get similar or better results. The most successful marketing campaigns of 2021 are based on patterns that are often repeated on holiday dates such as Mother’s Day, etc.

These are also important because they allow you to implement strategies and resources that help sell a product. On the web, a campaign is used to provide information to the user so that they can identify with the ad displayed. The key is to launch the product to market, but using all possible tools and strategies to generate the best possible impact.

The most successful marketing campaigns of 2021
In 2021 there were many campaigns that generated a positive impact on people. It’s not just about the visuals of the campaigns and your work in creating them. It is also about conveying a message to consumers to position the brand in their minds.

Among the best campaigns of 2021 are the following:

1.- Aegean: the most successful marketing campaigns of 2021.

In celebrating 20 years of the brand in 2021, they decided to invest everything they had in marketing. Aegean launched a very positive and risky campaign by offering 50 percent off their flights as a reward for customer loyalty over these 20 years. To make this campaign a total success, they paid attention to the final design of the email marketing newsletter. The message is delivered clearly and precisely, all the content is quite organized within the email. Creativity played a very important role in this newsletter.

2.- Kate Spade

This is one of the most successful marketing campaigns of 2021 because in a simple email it accurately conveys the entire message. In this case, you propose the sale of all the stock in the store and then invite customers to participate.

A sense of urgency is also created with an attractive message that generates interest in people. This type of information is intended to generate the need for immediate purchase. It also offers a discount code to redeem.

3.- Coca Cola Romania

The campaign is considered successful because of the creativity put forth by the marketing team. A recent report concluded that Romania is one of the unhappiest countries in the world. Therefore, Coca Cola decided to turn things around and carry out a marketing campaign focused on this issue by sending more than 180 bottles to personalities and influencers in the country to show their stories of success and optimism.

The brand also created a bottle that was filled from the middle to the top to give the feeling of well-being and that everything is fine. Many people shared positive videos of their life stories. What started as a simple campaign turned into a national event with the hashtag #Hallfull.

Every day digital platforms open more doors for people who do not have a large budget, as in the case of Amazon Ads KDP, which is a great opportunity for freelance authors who cannot pay a publisher to distribute their book.

It is certainly not the only platform that allows people to work in this way, in fact there are plenty of them in ebooks, online bookstores, etc. However, the leading American e-commerce company is the best option because of its popularity and reach.

If you want to publish your book through Amazon Ads KDP, then you need to know everything about this platform. You cannot start working with it without first knowing what it is, how it works, what it offers, pros and cons, cost of investment, etc.

More information about Amazon Ads KDP

Amazon Ads KDP was launched in late 2019, allowing desktop publishing authors to officially promote their books via the KDP dashboard. This advertising is slightly different from other products because of the structure of the product detail pages and the possible advertising formats.

KDP product detail pages differ from other pages in that only the front and back of the book are displayed as images. In addition, KDP advertisers can only show sponsored product ads and ads on the block screen.

Another relevant aspect is that customers have the opportunity to “look inside” the books, although they are not always displayed. Amazon takes care of generating the previews automatically. But it gives you the option of entering the book title, content description, and keywords for each product listed.

However, keep in mind that you cannot list any additional product attributes. Nor will you be able to add images beyond the front cover, back cover, or preview of the “discover” option.

How can Amazon Ads KDP benefit you?

Now that you know a little more about Amazon Ads KDP, it is appropriate for you to know those positive aspects that can benefit you. This will give you a clearer view of what you can achieve if you work with this type of advertising provided by the ecommerce platform:

A.- Publishing ebooks and pocket books
You have the option of publishing ebooks and Kindle paperbacks. In case you decide for the latter, Amazon will take care of printing your book and send it to the customer for you. This is a great advantage, as you will not need to have a large inventory in advance.

B.- No upfront expenses
One point to note is that publishing e-books for sale on Amazon KDP is free; you will have to share the revenue from the sale with Amazon. Keep in mind that the shared value will depend on the royalty option you choose and the file size of your ebook.

C.- No limit on publishing ebooks
Another great advantage offered by the Amazon Kindle Direct program is that there are no publishing limits. With the same account you can publish as many ebooks or paperbacks as you can write. You can also do so under different pseudonyms and categories.

D.- Buy your paperbacks in bulk.
In case you wish to have a few physical copies of your book to sell personally or give away, you can order them in bulk. You can do this within your KDP control panel, then Amazon will print the required number of copies and send them to you. You only have to pay the printing cost of each book.

E.- Sales range in the Kindle Store and Amazon.com.
One of the big advantages for small authors is that they will have the same opportunities as larger, well-known authors. Because you will have the opportunity to move up the ladder and generate sales, which can help you better position your book.

F.- Worldwide sales
Working with desktop publishing on Amazon you will have access to millions of Kindle users. Obviously, you must have rights to your book in every country where it is sold, listed by the platform as “territory” in the KDP help pages. Also, you can put it up for sale on Amazon’s global marketplaces.

Learn about the type of content you can publish with KDP

Is your goal to work with Amazon Ads KDP? If this is the case, it is not enough to know what it is and the benefits it offers you. It is also very important that you are clear about the tips or content that can be published on this platform. On the help page itself they indicate the following:

• Novels
• Book series.
• Children’s books.
• Comic books.
• Cooking books.
• Magazines.
• Poetry.
• Textbooks.

Payments on Amazon Ads KDP
There is one key aspect you should know before making the decision to invest in Amazon Ads KDP. It is neither more nor less than the payment types, which in this case are divided into two:

1.- Payments for direct Kindle publishing.

By publishing ebooks on Amazon Ads KDP you can receive a percentage of revenue. There are two rates to select, 35% and 70%, but in the case of the higher one you must meet these criteria:

• Your e-book should be priced between $2.99 and $9.99.
• You must pay a distribution fee or shipping fee for each purchase, this will depend on the size of the digital file of your ebook. Amazon charges $0.15 per megabyte for each book sold between $2.99 and $9.99. You can test your rate calculator on the pricing page after publication.
• If you sell physical copies, the price of the ebook must be at least 20 percent below the list cost of the paperback.
• You need the copyright of the e-book, if it is in the public domain, it cannot receive a royalty greater than 70%.
• Books must be registered in KDP Select to qualify for 70% royalty on sales to customers in Brazil, Japan, Mexico and India.

If you opt for the 35% payment, the requirements are:

• If it is priced below $2.99 or above $9.99, you will receive a 35% royalty.
• If you choose this option, you will not pay shipping charges.
• These payments make sense for large books such as textbooks, cookbooks, or picture books with large files.

2.- Payments for paperbacks
On the other hand, there are payments for paperbacks, which are different. In this case, Amazon Ads KDP works with a fixed rate of 60% on books sold on the platform. From which the printing cost will be subtracted, which will depend on the page count, the type of ink, and the Amazon marketplace to which it was ordered.

But if you want to know exactly how much you should pay for your paperback, you can use Amazon’s printing cost calculator or apply the following equation: (Royalty rate x list price) – printing costs = payments.

Currently, ranking high on search engines has become the obsession of brands. And with good reason, because this implies that the content will have more visibility and receptivity from users searching for something specific.

Getting top rankings can be a challenge, but it can be easier if you have an SEO checklist. Keep in mind that having an organized list of what you need to achieve your goal will make it much easier to achieve it effectively.

Check out the SEO Checklist
As with any strategy, you need to have a solid structure in order to achieve your goals. In the case of web positioning, you need to have an SEO checklist to guide you through this process. This list is divided into several relevant categories:

A.- Be prepared with the right tools
Web positioning is a job that needs great allies. Therefore, the first thing you should have in this SEO checklist are the tools that will be of great help to you:

1.- Google Search Console

This is one of the favorite tools of SEO specialists, as you make sure that Google knows your web pages. It also helps you take them into account when generating your results pages or SERP.

It will show you detailed information about those queries that generate traffic to your website. As well as the performance of individual pages within the domain such as impressions and clicks. It also helps to detect errors, measure conversion rate or CTR and so on.

Keep in mind that all this can be configured according to the period you want and various filters that give you the ability to plan a precise optimization strategy.

2.- Hosting Service
More than a tool, it is a highly relevant service, so you cannot choose a hosting provider lightly. Consider that it will be responsible for storing all your Web site’s files, media and databases on a server.

This service must be maintained 24/7 and be ready to protect your domain from malicious attacks. A good hosting provider can help you increase your upload speed. Also, to offer extra services such as SSL certificates, corporate e-mail, developer tools, among others.

B.- Do an SEO audit.
Once you have the necessary tools, the next step is to check the current status of your website. It will be very helpful in determining how your strategy has gone and what you need to improve to rank on Google. Therefore, you need to evaluate these factors:

3.- Validate how much information there is in Google about your website.
Before you start making changes, the first thing you should do is to know the size of your website. To do this, you can use one of the above tools, including Google Search Console. It will allow you to see how many and which pages are indexed in the search engine.

This means it will show you all the pages registered in Google’s amazing library. You may have many articles, but maybe the search engine does not recognize them. If you set it up from the beginning, you will know what to work with.

4.- Verify that your pages do not have a “no-index” tag.

It is essential that you do this check because if your pages are tagged “no-index,” this indicates to Google that it should ignore them and not rank them. Consider that when a page is not indexed, it means it is not in the search engine’s library. But if it is archived, it will be able to rank.

5.- Make sure you have uploaded a sitemap.
Another thing to consider in your SEO checklist are sitemaps, these are sort of plans that make it easier for Google to read and rank your pages. There are both URLs and images, and with these files you indicate which page belongs to a category and which ones are most important.

Knowing whether or not you have a sitemap will help you understand how highly your page is currently ranked.

6.- Find out what links your site receives.
You need to be aware of the type of links you receive on your website and the amount. Focus on the visible words and where they are placed. Also, you need to evaluate the relevance of the sites that put your link on their website.

7.- Evaluate search traffic and keyword analysis.

Your SEO checklist must also have a good analysis of search traffic, as it will let you know what words a website is found with. Search Console provides a table indicating what users search for on Google before they reach one of your pages.

As far as keywords are concerned, you need to do keyword searches. This gives you the ability to do an organized, detailed and thorough search of the phrases or words most used by your potential visitors.

C.- On-page SEO and off-page SEO.
What other aspects should be on your SEO checklist? You cannot miss on-page SEO, as it is what allows you to optimize the internal elements that make up your website. This way, you can make sure that your site has an effective structure.

But off-page SEO should also be on this checklist. Unlike the previous one, it focuses on improving and effectively managing the actions that occur off the page.

Now, it is important to know what should be listed in each of them:

8.- On-page SEO

• You need to work on your pages to make navigation easier for the user.
• Add buttons and calls to action on your main pages that lead to the most important content.
• Write new titles and descriptions for your pages.
• Configure your website so that the most important text is in the written content and not in images.
• Eliminate animations and heavy files that have no value to the user.
• Add title tags.
• Place alternate text (alt text) in images.
• Make sure forms work properly.
• Include your contact information in a visible place.
• Optimize the loading speed of your website.
• Make necessary changes in the main menu and footer for greater accessibility.
• Change your page URLs so that they are user-friendly.
• Get rid of duplicate content from articles or pages.
• Add structured data to your pages and products in case of e-commerce.
• Eliminate duplicate content due to language conflicts.
• Work with responsive design.

9.- SEO off page

• Take advantage of social networks and email marketing to promote your content.
• Recommend your articles to sites that might be relevant.
• Contribute by writing content for more popular websites than your own.
• Create a Google My Business account to add points to your online presence.

D.- Content Marketing
Content is king in any digital marketing strategy, which is why you should add content marketing to your SEO checklist. Some of the things to consider at this point are:

10.- Know the trends in your industry.
You need to study the market before creating any kind of content, you need to know what customers are interested in about your product or service. This way, you can have a clearer view of where the industry is going and you will be able to create content that is found, read and shared by users.

Understanding what are the best examples of Social Ads for Black Friday is very important, as it can be a source of inspiration for many. Black Friday is a very relevant date in the e-commerce world. It is the perfect showcase to massively promote products and services to thousands of people.

Especially in the Western world, a date like Black Friday is very important and many brands use it as a springboard before the arrival of Christmas. Making good use of strategies at this age is crucial because it allows you to stand out from the competition that is fierce. That is when the entire market and especially the competition show their products.

Social Ads examples for Black Friday will allow you to attract the attention of interested people who want to buy. As in 2020, the entire sales flow will materialize through digital channels this year. It is estimated that nearly 85 percent of sales will take place through the Internet.

Learn more about Black Friday

The term Black Friday originated in the United States in the 1950s and is always celebrated on the Friday after Thanksgiving.

It is considered the most important sale before the arrival of Christmas around the world. It is now a fixed date for consumption and shopping before December. Over the years and especially this past year 2020, consumer behavior has changed dramatically.

People no longer need to physically go to a store to buy a product. They can now do everything through the Internet and social media. This is where the best examples of Social Ads for Black Friday stand out.

Trends that will mark consumer behavior in 2021

This is a very special year and so many companies have adapted to what this new Black Friday 2021 will be like. Below you will find just a few trends that companies should follow to have the best examples of Social Ads for Black Friday:

A.- The rise of online sales
The pandemic has caused stores in general to adopt new forms of shopping. Consumers will prefer to make their purchases through the Internet and social networks. E-commerce companies will devote a large part of their resources to creating increasingly effective and appealing marketing campaigns.

Among the most important factors to maintain and optimize are:

• Web loading speed.
• User experience during purchase.
• Overall navigation.

The buying process must be improved to make it totally intuitive and user-friendly. The loading of the web page cannot take more than three seconds, otherwise the user will abandon. Take Away is another new way of shopping that can be widely used this year.

B.- User interest: examples of Social Ads for Black Friday.
Offering big discounts and promotions will make people visit you weeks in advance to see what you are offering. Having a proper marketing strategy is critical, especially for examples of Social Ads for Black Friday on social networks. They will allow you to attract the attention of your target audience in one way or another.

C.- Users are spending more and more time on social networks.
Confinement has caused users to spend more time at home and thus the use of mobile devices and computers has increased. Now is the time to apply a strategy to attract potential customers. The scope of any strategy is much broader in these cases, both in terms of engagement and visibility.

The best Social Ads strategies for this 2021

Social networks are where potential customers go to get all kinds of information related to their favorite e-commerce store. Applying a Social Ads strategy is critical, as you can attract these people effectively.

There are several ways to apply these strategies, such as the following:

1.- Launch attractive offers.
To be considered within the full range of options on these dates, an effective strategy must be one that guarantees conversions. This is achieved with competitive promotions in the market and incentives to motivate the user to click.

2.- Create sales-focused campaigns: examples of Social Ads for Black Friday.
These are the dates when customers are willing to buy, so you can take advantage of this time with campaigns dedicated to conversion or sales. All efforts should be focused on this area and not on generating leads or interactions.

3.- Use remarketing with various price reductions.
Targeting users who have visited the Web and offering them discounts on the very items they are looking at is a good alternative. Discounts can also be applied to abandoned carts.

4.- Increase the budget and use keywords such as “Black Friday”
Increasing the budget will help to have some of the best examples of Social Ads for Black Friday. Similarly, using the keyword “Black Friday” is a tremendous incentive for all people on these dates.

5.- Encourage immediate action
You need to create a campaign that generates a sense of urgency in consumers. Applying phrases such as “Buy now” or “Take advantage of the promotion now” works very well. A countdown and discounts work well.

The best examples of Social Ads for Black Friday
Among the best examples of Social Ads for Black Friday are the following that show each of the factors that a good Social Ads should have for this season:

1.- Flavor God as an example of Black Friday social ads.

The food seasoning brand applies a very particular strategy for Black Friday where the price of each product stands out. It does so by emphasizing that prices start from $5.70 onwards. This aspect succeeds in immediately attracting the attention of all those who are interested by the use of typeface, colors and location of information.

2.- New York Public Library

The New York Public Library also runs a major social media campaign with a very special Black Friday promotion. It offers the chance to get every book 100% free. This campaign was launched in the New York Times newspaper on the back cover, but in turn replicated on the networks in a very special way.

It uses a very interesting image for the Christmas season in the United States, as well as a clear and direct message about the benefits customers receive.

E-commerce seems to have no end, and it is now that SEM becomes more important for e-commerce. In recent times, online stores have been leading in terms of progressive growth, this is due to the coronavirus pandemic and confinements. More and more companies want to join this trend that continues to generate profits.

The truth is that all may not be rosy for companies selling their products and services through e-commerce. There is a lot of competition in the industry today, which is why it is crucial to differentiate yourself to achieve a much better position. SEO plays a central role in this regard, but SEM for ecommerce does as well.

Turnover is what will determine whether a business is successful or not. To get good numbers, it is necessary to have a defined strategy that the target audience can easily understand. The most advisable thing is not to use only one strategy, but rather several activities such as email marketing, social networks and SEO positioning among the rest.

All these methods or strategies are important and even necessary, but their results are generally available in the long or medium term. To quickly drive traffic to the digital space, search advertising SEM e-commerce is the best option.

SEM in digital marketing strategies

SEM actions for ecommerce or Search Engine Marketing are all the practices that are carried out on a website to achieve maximum visibility through search engine advertising campaigns. SEM are the results that are obtained in the different platforms or search engines such as Google or Yahoo for a fee.

Difference between SEO and SEM

While SEO bases everything on organic content placement, SEM is based on paid content placement. Articles that are paid usually have the word “Sponsored” or “Ad” at the bottom in very small letters. In fact, there is nothing in the organic search results to indicate this and they are usually located below the paid ads.

The more clicks a link receives, the more money the company has to spend. You don’t pay for the times it is displayed, you pay for the times someone clicks on it. In SEO, you don’t have to pay anything to locate the page or online store, but that doesn’t mean it’s cheaper, because there is a lot of work behind it.

Benefits of SEM advertising in search engines

There are several points where online advertising offers multiple advantages, and among the many are the following:

A.- Segmentation
More does not always mean better or something like that. An SEM campaign for ecommerce offers a good number of visitors and, more importantly, segmented traffic. This is a specific ad for a specific search or question. The people who usually access these links are willing to buy.

B.- Ease of startup and administration
Launching an ecommerce SEM campaign does not take much time and is very useful, as it allows changes to be made at any time until the set goals are achieved.

C.- Total control
Investing in an SEM campaign for e-commerce means knowing where every euro invested will go. The advertiser is the one who will determine how much money to use. Likewise, you can know data and metrics about how the campaign works.

How to create an effective SEM campaign for e-commerce

A positive aspect of SEM campaigns for e-commerce is that they provide good results. The most complicated thing is not creating it, but knowing how best to manage it once it is launched. There are some steps that can be taken to create a successful campaign such as the following:

1.- Define your keyword strategy.
Google Adwords allows you to create a comprehensive keyword list where you have to add all relevant terms for each type of search. These lists can be segmented using the matching options so that Google can display the ad according to the order of the words in the search.

2.- Use ad groups

Ads should be grouped according to terms corresponding to a certain semantic area. The more ad groups that are created, the better the effectiveness of the applied campaigns. At this point it is advisable to create various types of group ads so that you know which ones will work better than others and modify those that do not give good results.

3.- Be creative: SEM for e-commerce.
The space in which you can describe the ad and the headline is very limited. Therefore, you need to be quite creative with the words and phrases you will use. Above all, you should use those that generate the most interest and strike the target audience.

4.- Links: a very special detail

This is usually the most common mistake in SEM campaigns for e-commerce. The link that is placed in the ad must be related to a page that in turn corresponds to the keyword. In other words, if a user searches for an electronic item, the ad must send him to where he will find it and not to a home page of the manufacturer’s.

5.- Know your customers well: SEM for e-commerce
All companies have an ideal customer in mind, and creating valuable content for these people is critical. Knowing how customers search on the Internet gives a clear vision of how a digital space should be optimized. If you don’t spend time analyzing potential customers, you may be creating content for the wrong people.

6.- Follow the competition and its movements
After creating an SEM campaign for ecommerce, you need to analyze your online competition. This is one way to know the strengths and weaknesses of your counterpart.

Users expect deals in the last months of the year, so you should work on Black Friday 2021 campaigns. This is the most anticipated weekend, as sales are really good and people take advantage of it to buy whatever they want.

Black Friday kicks off the holiday shopping season, so there are significant sales in both retail stores and department stores. It is a great opportunity for companies to get rid of old stock such as collections from past seasons.

That’s why Black Friday 2021 campaigns cannot miss in your marketing calendar with which you can reach all consumers who have been waiting all year for this famous weekend of crazy discounts.

Black Friday campaigns to inspire you
It is always good to have examples to follow that will help you create your Black Friday 2021 campaigns. For this reason, you will see some newsletters designed by recognized brands for this discount season so demanded by customers:

1.- Apple

Less is more, this is exactly what the design of Apple’s newsletter communicates, which begins with its traditional logo. Although they do not put the word “Black” in the headline, the black background is emblematic and is complemented by the phrase “Friday is just the beginning.”

Underneath the catchy headline, there is a short paragraph urging “don’t miss Apple’s shopping event” and then pointing out the days when it will take place. And, of course, you can’t miss the call to action, which requires the user to make a reservation for this occasion.

Apple has always stood out for its minimalist design, with its usual colors being black and white. This shows that the company always adheres to the brand identity. What stands out most is that it has put aside the use of images of its products and focused on simplicity and clarity of text to convey the message.

2.- Forever 21

On this list of Black Friday 2021 campaigns that can inspire you for this year is Forever 21. This creative design begins with a headline that awakens a sense of urgency, “Goodbye Black Friday… it ends at midnight!”

Next comes the most striking thing, the presentation of the discounts as if they were a lottery ticket of the kind you scratch to see what’s underneath. This digital version of the card succeeded in attracting and piquing the interest of consumers. They also used animated GIFs to liven up the newsletter.

After the discount percentages, there is text indicating the discount that will be applied to the online purchase. And then a call-to-action inviting the subscriber to unveil their new offer. It has everything necessary for users to feel interested in finding out what discount they will get.

It should be noted that this is just one of the series of emails Forever 21 sent out for the Black Friday campaign. But they all maintained the same digital paper dynamic and design aesthetic. Although they all focus on the same thing, they wanted to convey it in a different way.

3.- Casper

It is normal for Black Friday campaigns to use colors such as black and red, but that does not mean that it cannot be done differently. An example is that of the Casper brand, which relies on a blue and white tone. But it makes it clear to subscribers that this is a Black Friday version.

Casper does not specify the percentage off, but the amount a customer can save on a purchase. It also offers consumers a gift code and they get straight to the point with an inviting CTA.

But beyond the information it provides to the subscriber, what is most striking is the GIF. It is a gift box and when opened it shows a moon, a graphic that makes sense given that it is a mattress store. This makes a clear reference to sleeping at night.

4.- National Geographic

Another of the Black Friday 2021 campaigns that can inspire you is that of National Geographic. It also retains its brand identity by using its signature colors, which in this case are yellow, gray, and black.

From the outset, it makes it clear how much customers can save by purchasing books, DVDs, maps, travel supplies, and more. It also offers one of its kits at a fairly low price, followed by the CTA so consumers can buy.

They also show a selection of their products on sale at their normal price versus the discounted price. All of this ends with another call to action that reads “Buy all offers,” is a way of reaffirming the first CTA.

5.- The Hill-Side

Black is back in the design, in this case by The Hill-Side brand, but it has a splash of color with fallen leaves scattered all over the canvas. Undoubtedly, what stands out most in the text is the word “Sale,” along with the phrase “30% off everything.”

In addition, they offer a special Black Friday discount code that will be valid for that weekend. Without a doubt, this newsletter contains everything the user needs to know. And they use large fonts that, although they may be challenging, achieve the goal of capturing attention.

6.- BaubleBar

For Black Friday 2021 campaigns you can use BaubleBar as a guide, which also preserves brand identity. Start with a keyword “VIP Access.” If there is one thing consumers love, it is feeling unique.

It is a brand that stands out for its use of the color pink, which is present throughout the design and makes it instantly recognized by customers. Aside from the exclusive access, it emphasizes the sense of urgency by stating that it is “only 12 hours.” In addition, the discount percentage takes up most of the screen, with no need to saturate.

And last but not least, they also provide a VIP discount code, followed by the call to action. Both the exclusivity and the limitation of this offer encourage the user to make the purchase as soon as possible.