Companies with the best corporate reputation are those that are well regarded by the public. Your history, your successful processes, and even your advertisements play a central role in determining which ones are the best. A brand’s reputation has a lot to do with Branding and the emotional perception it can have in the minds of consumers.

Those brands that can effectively convey their values, mission and vision will be the ones that are best positioned over others. Corporate reputation measures certain subjective aspects such as the degree of trust, credibility, and esteem that companies convey to customers.

All types of companies, large or small, must be concerned about having the best possible brand reputation. This is very important today, where competition in all sectors is very strong and differentiation from others is crucial. Time is the most important factor when it comes to reputation.

Elements that determine the level of corporate reputation

Companies with the best corporate reputation are those that are able to offer a set of perceptions about the brand to different stakeholders, which may be internal or external. This happens as a result of the company’s behavior over a certain time and its ability to convey these values.

It can also be said that corporate reputation is the sum of all intangible aspects that the company perceives, such as the services provided, the way it communicates with the public, honesty, work ethics, etc.
Some elements that are part of corporate reputation include the following:

• Level of specialization in the field.
• Personnel selection policies.
• Issues related to the training of staff working in the company.
• How they handle layoffs and promotions.
• Management of product prices.
• Environmental policies.
• Communication campaigns.
• Social responsibility.
• The value of corporate reputation.

The world’s most reputable companies

The importance of being part of the companies with the best corporate reputation is that they manage to position themselves as leaders in their field. And although it is considered an intangible value, enjoying a high reputation offers very great competitive advantages. In an increasingly saturated market full of companies, being on the cutting edge is a priority.

When customers have to choose one company or another, the one with the best corporate reputation will prevail. He also talks about what reputation economics is, which, in other words, is about economic benefits of having a good reputation overall.

Companies with the best corporate reputation are those that, in general, achieve the retention of interest groups for the company such as investors, shareholders, loyal customers, committed workers and social entities.

Trust: channeling and capitalizing on corporate reputation
Trust is a key element in companies with the best corporate reputation. This is because reputation is built by the company’s actions, especially in fulfilling its promises to different consumers. And it is that if a company or brando does not fulfill what it promises, it is unlikely to achieve a good final reputation.

Building trust is crucial in any strategy a brando wants to adopt with its stakeholders. Trust not only builds customer loyalty but also attracts other potential new consumers. Companies with the best corporate reputations go hand in hand with the trust they produce in their associates and those close to them.

Companies with the best corporate reputation: how to build a good reputation

If there is something that should be very clear, it is that a company’s reputation is not obtained overnight. Also, it is something that is difficult to obtain when it comes to intangible aspects, so you cannot control what they think about a brand or a company.

Reputation is very fragile and can fall at any time with a crisis. Opinions cannot be controlled, but they can be managed and used to leave, even with the image reinforced.

Steps to build a good corporate reputation:

• Know how to communicate properly
• Be visible: in other words, be consistent with the company’s mission, vision and values.
• Try to be different: being different from the competition will make the company stand out with unique qualities.
• Be transparent: Showing closeness, respect and authenticity in your relationship with the customer is key.
• Show authenticity: showing the company as is crucial and will surely yield the best results.
• Be prepared at all times with a crisis plan.

Companies with the best corporate reputation: their marketing strategies
Among the global companies with the best corporate reputation are the following:

1.- Lego

The Danish toy brand remains one of the companies with the best corporate reputation in this 2021. The company recently dethroned the queen of the toy world, the Mattel brand. One of its great strengths is its marketing strategy that has led it to rank among the top in the world.

Likewise, the history it has and the journey it has taken make it one of the most successful in the world. Lego has created endless advertising and marketing strategies with which it has managed to create its own Lego culture, for example, as it did with its animated films.

They are characterized by making the brand recognizable everywhere you look. It should not be forgotten that the company went through a serious brand crisis because of the use of plastic in its toys. But it was able to reverse course and go from being virtually broke to once again positioning itself as one of the most powerful brands thanks to its change in strategy that focuses on bioplastics.

2.- Rolex

The watch company is one of the companies with the best reputation in the world. This is due to three marketing factors that have positioned it very well, which are:

Pointing out the strengths of its products and the use of storytelling: the brand is proud of its heritage and conveys that feeling in every commercial.
Aligning the brand with the right customers: Rolex also relies on a very important influencer strategy. And that is that only the world’s top celebrities have the opportunity to be ambassadors and stars of the company. Movie or sports stars are just a few of them.
The brand has a clear message: the company is inspired by and proud of each product. Each watch tells a particular story.

3.- Ferrari

This is one of the companies with the best corporate reputation in the world. The Italian brand is known worldwide for its luxury cars, its participation in Formula 1, and also for the cost of its products. The Italian company bases its marketing on the exclusivity and luxury of its vehicles.

And this makes the brand attractive to many people around the world. The purchase of a company car can only be made from specialized dealers or through the website. The brand’s marketing is dedicated to racing activities, particularly Formula 1, where it has nearly 500 million viewers each year.

The most successful marketing campaigns of 2021 accompanied all consumers in a very special year. 2021 was marked by the 2020 aftermath where, due to the coronavirus pandemic, many businesses were compromised. The strategy used by most companies was to create and come up with new and exciting ideas, especially those that tell a story.

Marketing efforts have changed to adapt to the new reality because of the virus. For example, at the beginning of the pandemic, companies engaged with the public by granting benefits or simplifying processes.

When the worst of the coronavirus passed with vaccination processes around the world, companies went back to work.

The most successful marketing campaigns of 2021 are those that have adapted to the changes. Some brands have changed their logos and corporate image to make them morefriendly for example. But the truth is that the goal of companies remains the same, to try to sell more and make up for lost time.

Learn more about marketing campaigns 2021

Understanding the most successful marketing campaigns of 2021 means evaluating a range of strategies that aim to advertise the products and services a company has to offer its consumers. These campaigns are critical to creating and improving public acceptance within the market they are in.

Marketing campaigns are much more than creating an advertisement in a digital space. It is about achieving success through a well-detailed preliminary study and knowing what kind of audience the product is aimed at. The most successful marketing campaigns of 2021 are those that have defined what the end goal is, which is why marketing teams and analytics are very important.

The keys to running a successful marketing campaign in 2021

There are several steps that must be completed to run a successful marketing campaign or campaigns in 2021 and they include:

A.- Define goals
At this point it is critical to define what you are looking for with a marketing campaign. Knowing what you want to achieve is critical to creating the foundation of what the strategy will look like to use. One goal could be to improve sales, introduce a new product to the market, or simply gain reputation.

B.-You need to be clear about your target audience.
For a campaign to be successful, you need to know who it is aimed at. This will mean a reduction in investment costs by knowing what market niche the company is in and the type of consumer. Focusing the direction of the campaign is very important.

C.-Defining the means of dissemination.
This is the next step after defining the objectives and to whom the campaign will be directed. The most successful marketing campaigns of 2021 are segmented according to the audience they are directed to. There are three important channels to achieve this goal, which are:

• Social networking: is a type of advertising that has a great reach to any type of audience and in any geographical location.
• Email Marketing: it is a very effective way to communicate with the company’s most formal customers, those who have agreed to receive these notifications or messages.
• SEO and SEM: SEO corresponds to the optimization of the website or blogs, as well as search engines. SEM is related to web optimization that is used to attract customers, particularly what it has to do with cost per click.

The potential of the most successful marketing campaigns of 2021
Marketing campaigns are important because they help you identify when is the right time to launch or relaunch a product. For example, in seasons like December, you study the buying patterns of past years to replicate them again and get similar or better results. The most successful marketing campaigns of 2021 are based on patterns that are often repeated on holiday dates such as Mother’s Day, etc.

These are also important because they allow you to implement strategies and resources that help sell a product. On the web, a campaign is used to provide information to the user so that they can identify with the ad displayed. The key is to launch the product to market, but using all possible tools and strategies to generate the best possible impact.

The most successful marketing campaigns of 2021
In 2021 there were many campaigns that generated a positive impact on people. It’s not just about the visuals of the campaigns and your work in creating them. It is also about conveying a message to consumers to position the brand in their minds.

Among the best campaigns of 2021 are the following:

1.- Aegean: the most successful marketing campaigns of 2021.

In celebrating 20 years of the brand in 2021, they decided to invest everything they had in marketing. Aegean launched a very positive and risky campaign by offering 50 percent off their flights as a reward for customer loyalty over these 20 years. To make this campaign a total success, they paid attention to the final design of the email marketing newsletter. The message is delivered clearly and precisely, all the content is quite organized within the email. Creativity played a very important role in this newsletter.

2.- Kate Spade

This is one of the most successful marketing campaigns of 2021 because in a simple email it accurately conveys the entire message. In this case, you propose the sale of all the stock in the store and then invite customers to participate.

A sense of urgency is also created with an attractive message that generates interest in people. This type of information is intended to generate the need for immediate purchase. It also offers a discount code to redeem.

3.- Coca Cola Romania

The campaign is considered successful because of the creativity put forth by the marketing team. A recent report concluded that Romania is one of the unhappiest countries in the world. Therefore, Coca Cola decided to turn things around and carry out a marketing campaign focused on this issue by sending more than 180 bottles to personalities and influencers in the country to show their stories of success and optimism.

The brand also created a bottle that was filled from the middle to the top to give the feeling of well-being and that everything is fine. Many people shared positive videos of their life stories. What started as a simple campaign turned into a national event with the hashtag #Hallfull.

The world of social networks is not only designed for younger people, but also for other audiences. And there is influencer marketing for people over 50, and new users are being added every day. One of the categories where this class of influencers is most visible in the age and beauty industry.

Many people think that people over 45 cannot succeed on social media, but this is false. In fact, many influencers over the age of 50 earn large sums of money by promoting popular products and services. The coronavirus pandemic has made many companies decide to bet on this strategy that generates a lot of visibility and engagement.

And there is a growing demand for content in different age groups, especially in people over the age of 50. This group of people has greater purchasing power than their younger counterparts and therefore greater consumer power. Typically, this type of influencer advertises for luxury brands or companies.

Learn more about influencer marketing for people over the age of 50

This is a new marketing strategy of making a series of collaborative links between brands and those people with great power of visibility and projection on social networks or the Internet. These influencers for the over-50s are like the stars or celebrities of the networks, being today a reference in many ways for thousands of people.

Influencers for the over-50s have a lot of personality and know how to reach their target audience in the best way. In some cases, these influencers have thousands of followers or even millions. The more followers they have, the greater the power of visibility and reach they generate in people.

These social media celebrities are diamonds in the rough for brands that hire them to showcase their products and services. A single word from these influencers about a brand can move sales rungs up or down.

The benefits of influencer marketing for the over-50s

The technique of influencer marketing for the over-50s has some very important advantages that will help achieve the best results for brands. Some of these are:

• It is possible to amplify a brand’s positive messages.
• It generates many conversations about a company’s products or services.
• It increases web and business landing page traffic.
• Many more sales are generated in areas attractive to the over-50s.
• Influencers deal with a target audience with great buying power.
• An influencer campaign is inexpensive and can provide a good ROI for brands.
• Brands usually get a good reputation.

How do you design an influencer marketing campaign for the over 50s?

In order to design a good influencer marketing campaign for the over-50s, some very important factors must be considered and these are:

A.- Identifying influencers
The first step is to identify the most important influencers, particularly those who best fit the products and services offered. Here it plays a central role that the message conveyed is the same or is in line with the brand’s mission, vision and values.

B.- The influencer and the message
The next step is to get this influencer over 50 to have a favorable attitude toward the service and product. In other words, the influencer conveys the appropriate message.

C.- Convey only positive factors
One of the goals of any strategy is to ensure that the chosen influencer can say only positive things about the product and brand. This person will only highlight the advantages and benefits offered by said product or service.

D.- Placement of ads: influencer marketing for people over 50
Can you insert advertisements, more or less hidden, during the influencer’s content so as to generate more interaction and the transmission of the message can result in a good marketing strategy.

E.- Product launches
Influencers can be invited to product launches so that they can promote them during events. It is not the same for a product to be sponsored by a recognized figure versus someone little known in the digital sphere.

The added value of the silver generation in influencer marketing
Today, people over the age of 50 are included in any effective marketing strategy you want to implement. This age group is a good niche market for many products and services. In general, people of this age have a lot more money than famous millennials and therefore are an attractive sector to send them promotions and offers.

With the advent of the digital age, people over the age of 50 were the last to go digital. However, there has been a change in the behavior of these adults and they are now a very interesting market spot.

Brands have their eyes on them looking for effective strategies to be able to send a positive message. One of these is working with influencer marketing for the over-50s.

Examples of influencer marketing for the over-50s
The following are just a few of the top influencer marketers around the world today. They are present in different market sectors sponsoring several major brands. Among the best known are:

1.- Richard Rawlings

He has a life dedicated to investment and entrepreneurship. He is a recognized personality in the United States, especially for being the owner of the famous Gas Monkey Garage in Dallas, Texas.

In his socials, Richard shows himself as he is, promoting hundreds of products related to the industry he is in, such as cars, spare parts, etc.

2.- Gianluca Vacchi: influencer marketing for over 50s

The Italian has a total of 19.3 million followers and is a well-known electronic music DJ. At 53, he is one of the most striking personalities on the old continent.

His luxurious life, fully tattooed body, and style are appealing to many people his age. The youthful spirit he shows in every aspect makes him one of the most striking marketing influencers for the over-50s.

3.- Iris Apfel

She is another of the great influencers for the over-50s in the world. With nearly 2 million followers, her Instagram account is one of the most visited ever.

She shows lifestyles, clothes and fashion in your posts. She is also an interior designer and always sends a positive message.

4.- Accidental Icon

She is a famous influencer from New York who proves that regardless of age, any piece of clothing will look good on anyone.

She is well known in the United States, so much so that she has already accumulated almost 800 thousand followers on Instagram. She shows not only fashion, but also senior lifestyles, such as tips on interesting books, places in New York State, etc.

Product branding is a strategy that helps you define a differentiating value for your products and services. Today, the digital world has made great strides when it comes to selling. Distances are getting shorter, and for several years now it has been possible to buy a good from the other side of the world that arrives in a few days at the desired location.

Competition is fierce, and companies are looking for ways to communicate and reach their potential customers most efficiently and quickly. But more importantly, they are looking for ways to differentiate themselves from the competition, both economically and in the way they distribute and get their brand messages across.

An effective product branding strategy will position the good or service in the consumer’s mind and make it attractive. This is why companies spend millions of dollars to create the best branding campaigns that will attract potential customers or consumers, because they know that if they can emotionally connect people, the return will be even greater.

Importance of product branding

Product branding is very important in today’s world, where communication technologies enable the interconnection of billions of people around the world.

Positioning a brand involves having a well-defined branding strategy that will ultimately make the company more visible to competitors. Have you ever wondered why you prefer one specific product and not another?

This is the value of product branding: it is the ideas, feelings, and emotions that end up being linked to a product and that are decisive in purchasing decisions.

The importance of product branding also comes through the brand’s graphic image. In addition, corporate image plays a central role and must show what the brand represents to consumers. i.e., its most intangible values.

Positioning itself in the minds of consumers is the key to a company’s future, and with product branding it can be achieved. This involves differentiating yourself from other competitors who offer, for example, quality, optimal services and value to achieve the best results.

Create the perfect strategy
Points to consider in creating a proper branding strategy include:

• Having a mission statement and provide potential consumers with solutions to the needs to be met.
• Having a good communication strategy with which to publicize all the information, aspects and benefits of the company, product or services.
• Create in the consumer’s mind the credibility needed to make the decision to buy.
• Maintain an attractive proposition throughout the campaign, both in advertising and marketing.
• Have good brand identity development so that it is easily recognized by users.
• Have a clear corporate identity that promotes positioning and reputation.

Goals that an effective product branding strategy must achieve

Users’ perception of a brand is very important. That is where companies put all their attention. It is about creating a favorable image in the minds of consumers of your products.

The main goal of product branding is to improve consumers’ perception of the goods they decide to buy. It should be clear that a brand is an asset, a promise, and a set of perceptions. In addition, there are other important goals:

• Increase brand awareness, which is the metric that measures how and how much a brand is recognized by users or customers.
• Increase reputation and credibility to associate it with clearly positive aspects.
• Build trust.
• Position yourself in the minds of consumers.
• A brand with a consistent corporate identity will generate the best results.

According to studies, it has been determined that applying this strategy can increase sales by more than 32 percent.

Elements that make up product branding
There are many factors that must be considered when creating an effective branding strategy. But there are six basic elements that should not be missing from any plan designed to achieve the best results.

1.- The message or communication

The message is very important when it comes to generating the brand in the minds of consumers because it is what gives the brand personality. At this point, it is also important to check its tone, which must be consistent with the goal being achieved.

The communication of said product or service will be closely related to the brand’s mission and vision, as it will further enhance these aspects. Likewise, the message must be clear, concise and powerful, generating interest in the people who see it. In the digital world, one must always stay one step ahead of the competition, and this is where the channel also plays a very important role.

2.- Brand identity
Brand identity has to do with how the product or service you offer will be known. At this point you must have a well-established identity. From here work will begin on the graphic elements of the service or product. But the truth is that the central idea is naming.

From the naming also come other important aspects, such as the payoff that accompanies the product at all times, the one that is easily remembered by the customer. It must be interesting and contain a lot of creativity.

3.- Visual identity

This part is very important because it will be the customer’s first impression of the company or product, and it is what will stand out. This first contact between the customer and the product should generate emotions or feelings for which consumers eventually decide to buy the product.

It should be remembered that most of the information in this type of strategy comes through the sense of sight. This is where the greatest efforts should be concentrated to achieve the best results. The logo, colors, visual elements, typeface and images must go through a study process to determine which is the most appropriate to use to attract the potential customer to the company.

November is approaching, so you should prepare your content marketing strategy for Black Friday to reach your consumers using foolproof techniques for this date. Keep in mind that many people are waiting for this day to start shopping.

Black Friday is meant to usher in the holiday shopping season, and what better way to do that than with irresistible discounts. But you should know that there will be a lot of competition and demand from customers, so you need to be prepared.

Therefore, if you want to keep up with this season, it is essential to have some content marketing ideas in mind for Black Friday. Make sure you cover as many digital channels as possible to reach more users with your campaigns.

Content marketing tips for Black Friday
Don’t wait until the last minute to launch your campaign, start preparing your content marketing strategy for Black Friday now. This way you can work with time and give small previews of the discounts you will have for this long-awaited season:

1.- Create an email marketing campaign

One of the most effective channels for reaching customers directly and personally is email marketing. It is a great ally for spreading your content marketing campaigns for Black Friday, which is already approaching.

It is important to note that email marketing accepts any type of content, that is, it adapts to what you want to offer users. So it is ideal for increasing sales, lead conversions and customer loyalty on this special date.

One of the great benefits of email marketing is that you can segment your audience based on their tastes, needs, location, gender and more. It’s a way to personalize content and come up with great offers to users based on their needs.

You have to attract user from the beginning, so create an attractive subject, for that you can use some emoji related to your offer. In the body of the email what should be highlighted is the percentage discount you are going to offer and you can give a preview of the products you are going to offer.

2.- Send messages via SMS Marketing
Although some people believe that this channel is obsolete, it is actually the opposite. Many companies and brands continue to use SMS Marketing to send special promotions and even reminders. And if email is direct and personalized, this channel is even more so.

Keep in mind that mobile devices are major players on Black Friday. This is because a high percentage of sales are made through them. With smartphones, Wi-Fi connections, and QR codes, many possibilities have opened up for this tool that some people wanted to leave in oblivion.

He thinks that during Black Friday, users will be more attentive to their cell phones if they are looking for deals. So it is an ideal opportunity to send a text message informing everyone about the deals you are offering for that day.

You can take advantage and send last-minute notifications, such as an exclusive discount for your contacts. You can also send reminders before Black Friday to stay in the minds of consumers.

SMS marketing is not only a great channel for your Black Friday content marketing strategy. It also represents a great opportunity to improve your sales, reach more users and increase your open rate. Best of all, you can do it inexpensively.

3.- Design eye-catching pop-ups.

Some people have the misconception that pop-ups are something used solely to collect personal information from users. Yes, they are used to obtain data such as names, email address or phone number, but they go far beyond that function.

In fact, pop-ups are a great option for launching your Black Friday promotional campaigns. The best thing you can do is to schedule them in advance so that they appear on your page at just the right time.

What you need to do is to inform your visitors of the deals and discounts you will have this long-awaited season. Don’t complicate the message, be clear and get straight to the point because customers want to see right away what you are going to offer them.

So now you know that within your content marketing ideas for Black Friday, you cannot miss the famous pop-ups. You can launch some previews for the day or days when you will have sales. Remember that if you show the discount percentage right away, you will immediately grab the attention of your visitors.

4.- Make an irresistible offer for your e-commerce.

As you may already know, the competition this season is really fierce. Therefore, you need to have something that will set you apart from the rest and immediately catch the eye. Remember that consumers browse different online stores to find the best deals.

You may report that your e-commerce has the best deals and other benefits such as immediate or free delivery. But the reality is that this is something that other stores might have, so it would not be so special for those who have already seen several possibilities.

This is where you should apply one of your content marketing ideas for Black Friday. For example, you can integrate different channels into your strategy, such as sending a previous email in which you announce your crazy discounts. In the same message you can include a link that directs to your online store.

In addition to having a differentiating touch, it is important to facilitate the buying process for the user. You could also give them the opportunity to pre-book the products they want to purchase during Black Friday.

5.- Optimize your landing page
It is no secret to anyone that Black Friday is the time when web traffic increases the most; in fact, it is higher than on any other day of the year. For this reason, it is essential to have an appropriate landing.

You need to make sure that both navigation and loading speed are optimal and as intuitive as possible to facilitate the buying process. Added to this, the landing page content must focus on the Black Friday offer. Remember that they are made for a specific purpose.

It is also very important to take care of the design, for example, the images should be of good quality, simple texts and the theme adapted to the moment. And, of course, you cannot forget the most important element, the call to action. This is what motivates the customer to act.

A logo is the graphic representation of a product, service, person or company.

It is able to represent, through a simple symbol, a very broad concept and is essential to distinguish a product or company from the multitude of competitors on the market.

It is possible to categorize 4 main types of logos:

1. Wordmark (word mark or logotype): a graphic representation of the name of a company or product
2. Picktorial logo (pictogram): image or illustration that identifies a company through a representative image
3. Combination logo: logo combined from pictogram and type logo (most commonly used)
4. Abstract logo: in which the connection between logo and company is completely arbitrary

Let’s try to shed some light and make it visually easier with some examples of famous logos, catalogued within this explanatory infographic.

What is the purpose of having a logo?

It is important to remember, however, that a logo is not meant to sell or promote a product and does not have to represent the product or service that the company offers.

A clear example of this is Apple, which, although it has an apple as its logo, does not produce apples!

Advertising is concerned with promoting what the company produces, whereas, the logo will have the task of getting into the minds of consumers as quickly as possible and staying there as long as possible.

Therefore, when making a logo one aims to create one that is effective, unique, but at the same time simple. The repetition of the logo, its font and colors, allows on the one hand a very simple communication for the company but also allows consumers to connect with the company.

The more visible the logo, the easier it will be to remember it. Of course, the effectiveness of a logo is subjective and varies depending on the business or company.

How much does it cost to design a logo?
The fairest answer to give is: IT DEPENDS.

The price of a logo design can vary based on several reasons:

• Graphic designer’s experience
• Hours spent designing and creating the logo
• Visibility of the brand commissioning the service

It is clear that, you can create your own logo yourself, there are, in fact, applications and sites that allow you to download logos or create your own based on existing logos, for a few euros or even for free.

But by doing so, the concept of originality and uniqueness that every logo should have in order to be remembered and easily associated with the brand/service to which it belongs is lost.

A logo downloaded for free from the Internet can never be unique, as it has already been used many times by who knows how many people.

The best solution is to rely on a professional in the field: a graphic design studio, a communication agency, a freelance graphic designer.

The very experience of the graphic designer plays a key role on the cost of the logo. A professional with previous experience will be able to make an analysis of the market and competitors, study good visual communication, and design something really right for your business.

There is no question, then, that the cost of creating the logo will be higher, but it will benefit both the company and the product or service you want to represent.

These study phases require time, analysis and hours of work.

Another price variable is brand visibility; the cost of designing a logo with national visibility, compared to one with international visibility, is totally different, regardless of the hours of work.

But let’s look in more detail at what are the steps for designing a logo:

Knowledge-information briefing. The first phase is the getting-to-know-you phase, a delicate and crucial moment to get to know the client, his company and their values.

Brainstorming. Design is the most creative phase. After brainstorming follows the time to design hand drafts on paper.

Execution. Execution is the phase in which sketches are digitized. At this stage, software is used to vectorize the logo, which is essential if the logo is to be used in all sizes and for all the various media.

Presentation. This is the moment of truth when the logo, is presented to the client. At this stage, not only is the logo shown, but it is explained and told how it was created step by step. Summing up, to give a guiding answer on the cost of a logo, always keeping in mind the variables mentioned above such as the experience of the graphic designer, the visibility of the company, etc. etc…

Based on our experience we can say that the cost to design a logo intended to identify a small local business ranges from € 350 to € 650 + vat

If you are curious* to see what we have designed click on the link and see some of the logos we have designed.

How much does it cost to register a logo?

Before proceeding with logo registration, it is necessary to make some preliminary checks.

First, it must be ascertained whether the same or similar logos exist and have been registered: if so, one must proceed with the modification of one’s logo.

Registering a logo has fixed and variable costs; the variables depend on the number of classes chosen and the number of states in which you decide to register the logo.

Fixed costs include:

• 40.00 € secretarial fee for applications filed with the Chamber of Commerce
• 40.00 € secretarial fee for applications sent by registered mail with return receipt
• 101.00 € for the registration of the logo in a class
• 16.00 € for the revenue stamp
• Variable costs include:
• 34.00 € for each additional class in addition to the main one
• 337.00 € instead of 101.00 € if instead of a single logo you decide on a collective logo.

Given the prices, you may wonder if it is really advantageous to register your logo. The answer is ABSOLUTELY YES!

As a result of registering your logo, you will be protected as an individual in addition to your business. In addition, as a result of registration you will gain many benefits such as:

• Exclusive right to use the registered logo;
• Concessions to use the logo to others;
• Right to take legal action against those who use or misappropriate others’ logos; and
• Ability to sell one’s logo in the future

In addition, you can register your logo at the European level, thus obtaining protection in other countries as well, with a validity of 10 years, at the end of which you can renew it.

Failure to register a logo could result in it being used by third parties, or even competitors, who, if they wanted to, could register your trademark, thus forcing you to stop using it, causing a nasty blow to your image with the possibility of bringing down your business.

After the above, are you still wondering whether spending money on a professional logo is really necessary?

We reiterate again, the answer is Yes!

The logo is the image that represents your company/business and that is precisely why it is essential to invest in it.

If you need more information, click on the button below and we will help you create the perfect logo for your business.

Clearly, then, this is the easiest way to acquire new customers with minimal effort and relying a bit on chance and smile luck.

In the online world, however, it is difficult to succeed in recreating similar dynamics. For this very reason, first of all you need to define the characteristics of your ideal customer, the so-called buyer personas.

The question you will have to ask yourself is, therefore, who do you want to sell to and why specifically to him/her.

Once you have identified him or her, you will be ready to proceed with the next tips to put in place to find new customers online.

Be sure, however, not to fall into the “MORE IS BETTER” fallacy; in fact, a smaller, perfectly aligned audience may prove more valuable than a large, broad one.

The power of sponsorships to find customers online
If you like to win easy and have finances you can invest in online advertising campaigns, you can opt for sponsorships on social media or search engines such as Google.

The world of social media has become, by now, famous to everyone: in Italy, for example, 58 percent of the population has at least one social account that they use assiduously every day. This simple figure makes you realize the enormous potential that sponsorship on such platforms could have.

The starting point, however, is always the same…having a profiled target audience both for targeted and effective sponsorship, but also for being able to outline your personal social communication strategy.

There are so many social networks to choose from and invest in: Facebook, Instagram, Youtube, Tik Tok, LinkedIn and Twitter.

Crucially, be clear about the difference in target audiences for each of these social media and be aware of your budget and how to use it. In fact, a good Social Ads strategy, will allow you not to waste resources and time in reaching your target audience.
Google is the most widely used search engine in the world, it needs no introduction, and because of this, having your website-therefore your business-found among the first search results can help you in your efforts to acquire new customers.
Google Ads is among the best performing advertising platforms in terms of results.

Through Google Ads can independently create an advertising campaign, set goals, controlling at any time the performance of your ad and the cost faced.

Google Ads basically runs on the basic principle of an auction.

Some campaigns have a cost per CPC, (Cost Per Click): for each click received on the ad, a portion of the previously defined budget will be scaled.

Other campaigns, however, have a cost per CPM, (Cost Per Thousand Impressions). In this case, the ad is launched on third-party sites and the budget will be affected each time the thousand impressions are recorded.

5 keywords for finding new customers online

1.VISIBILITY
We will never get tired of repeating it: being present and active on the platforms that best suit your business or professional persona is crucial to being noticed and, later, chosen.

LinkedIn, Instagram, Facebook, YouTube, Pinterest, Tiktok, creating a personal brand on at least one of these platforms will allow you to make your mark in the web world.

Strategic and targeted communication to your target audience will, then, be the icing on the cake to stand out from the thousands and thousands of contenders.

It will be equally important to own a website, an added value that should never be lacking. (For useful advice on this or just to get an idea, see our article in which we explain why it is important to own a website and how much it costs to create a website from scratch tailored to you.)

The website will allow you to be able to work with SEO, which stands for Search Engine Optimization or search engine optimization.

SEO we cannot fail to mention when it comes to finding new customers.
We know, it’s not an easy thing to do on your own, but with a little bit of research and study of search engines, you might have small satisfactions. If you then want to achieve greater, lasting and constantly growing results then you definitely need to seek the help of an SEO consultant.

Through the use of keywords and valuable content, you can increase your chances of being found on the Web.

A website that performs well, is fast, has an attractive design and is “easy” to be navigated is the basis of SEO.

NB: If your website does not possess these characteristics, we recommend that you do not waste your time and turn to professionals in the field.

2. AUTHORITY

It will take time to be able to build it, but if you can, you will have achieved the intent for which you are reading this article.

Create content that makes you visible and increases the value of your business or personal brand. Create and, therefore, share useful content that has some specific weight, information that can capture the attention of someone who, at that moment, has a problem that you can solve or who is looking for something that you can give them.

Do it better than anyone else. Using positive reviews from former clients is a good way to get your name out there to people who don’t know anything about you.

Share them on your social platforms and website.

Another practical tip is to turn one of your projects into a detailed Business Case that you can share on social media or on your website. This simple step will be a great way to make your professionalism known directly in the field, as well as create authority. (As you see all tornacool)

3. PROFESSIONALISM

Be professional starting with the little things such as, for example, creating a professional email followed by a digital signature and fields related to your role, your contacts, website links and your social pages.

They may seem like trivialities, but already the simple signature field within the email says a lot about who you are and your attention to detail.

4. NETWORKING

Having a good network of acquaintances around you will always prove very useful.

So attend trade shows, initiatives and events in your industry, make acquaintances, exchange contacts and be there so you can meet like-minded professional personalities.

All this do it in the online world as well: interact with your peers to make yourself known and acquire potential clients. Give chances to the old, but still valuable word of mouth.

Spread the word among your contacts, friends and why not, family members. Chances are high that already, simply, there is someone in your circle of acquaintances who is interested in your services or products.

5. PROACTIVITY

Never stand still, don’t wait: if customers don’t come on their own, go after them.

For example, you could do this by joining Facebook communities, digital places on which you can advertise for free or where you can find questions from users looking for something you can give them.

We have already discussed the potential of Facebook groups as a marketing tool to increase sales.

Another tip is to occupy your spare time by “studying” your direct competitors, the so-called competitors. How do they communicate, to whom do they do it, and where do they do it?

But be careful not to fall into the error of copying, take a cue, but rework, differentiate yourself!

Let’s do the sums!

You’ve reached the end and that’s no small feat, starting with the tips we’ve given you, you can get your search for new customers online started.

It will be difficult, it will require effort, but your business deserves it and will constantly need it.

Remember: define your buyer personas, establish a communication style and believe in yourself and your project.

At this point all we can do is wish you good luck in the wonderful world of finding new customers online.

Unlike other marketing tools, however, the blog is not a tool used to speak and sell directly to customers or potential customers, but rather it is a dissemination tool: a place where you offer and provide informative topics, a place that allows you to create useful and free content to those who follow you or will follow you.

It is a very effective tool that allows even the smallest companies to make themselves known to a large number of users; it is also an excellent medium through which to disseminate newsletters, social media posts, news and offers.

Let’s see together why it is important to start a corporate blog and how to make it effective for your growth goals.

Why start a corporate blog
The answer is simple, because a corporate blog is a cost-effective way to create opportunities for users to find your site so that you can gain new leads and new customers.

It is a very powerful communication tool because it allows you to publish content specifically for your customers-your Buyer Persona-and thus satisfy their questions and curiosity by giving answers and solutions to their search.

But to be able to do all this and thus make your website a loyal friend for your marketing efforts, you need people to find it.

Apart from the rare case where someone specifically searches for your website, there are many other ways to make yourself known: the best is through search engines.

Certainly the more active you are on your blog, the more pages you have within it and the better chance you have of ranking at the top of the search engines. For each new blog post you publish, it opens up a new opportunity for your site to rank and appear in the search engines.

In addition, whenever you publish a new blog post, there may be someone who will share it on their social media, making you known to a new audience as well. Finally, it is also an opportunity to get traffic to your site from other websites, gaining SEO visibility and points, which is one of the most important activities of inbound marketing.

In this video, which I recommend you watch, we explain how the Blog is a great tool for growing your site’s visibility, increasing your authority and gaining new customers.

How to create a corporate blog
Blogging allows companies to direct their users to very targeted trajectories.

A blog can be a site or a section of a site, within which you routinely post content you create such as articles, videos or graphics.

Each blog page to which content is uploaded is called a “blog post” and always deals with topics related to your business.

A tailor-made editorial structure can direct specific audience segments to your blog when searching for answers other than the usual, tailor-made ones.

With this in mind, let’s look at how to create a business blog:
1.Place within the toolbar of your site the Blog section and make it easily identifiable by giving it precisely that name
2.Design and create a blog with useful tips and information, with the aim of improving your business and generating more traffic to your website.
3.At the end of each blog post, insert a band containing related articles. This is a very good choice to keep readers from leaving and have them stay on your page for more information.
4.To avoid losing your readers, include buttons within your blog, such as RSS feeds or buttons that link to your social pages
Finally, always remember to create a website with an interface that is easy to navigate, yet appealing, so that the user experience is easy and the stay on your site is pleasant.

How to sell with a corporate blog
As previously stated and reiterated, the corporate blog is one of many marketing channels, but it is very important in that it brings traffic to your website, and from that comes a great opportunity to be able to convert traffic.

TRAFFIC is the number of users coming to your site, while CONVERSION is nothing more than achieving the goal of your marketing strategy.

Traffic can be converted in different ways: through filling out a form that will allow you to create a database of profiled contacts, or by converting traffic directly into customers through the purchase of a service or product.

In each of these cases, then, it is from the company blog that conversions begin, which, slowly, will turn into business: sales and then earnings.

How to manage a corporate blog over time
Once the company blog is established, it is important to be consistent over time.
Google, the world’s most widely used search engine, benefits sites that periodically update their pages and content.

Publishing a blog post every week improves the indexing of your website, making it more dynamic and interesting to Google’s algorithm.

Writing articles, based on the demand for topics among the most searched for by your potential customers, encourages the process of Inbound Marketing, a key piece of the Customer Journey.

Inbound marketing consists of attracting target – target audiences – through the production of interesting content for the user, so as to accompany them in the process of approaching your brand.

In addition, within your corporate blog articles, you can use the most searched keywords so as to “catch users” so as to increase traffic to your website.

As far as space and characters are concerned, there is no imposed limit that you have to comply with when writing articles, reports, guides, tutorials and graphic info.

Examples of Corporate Blogs

• Play station Blog. Sony, a company that needs no introduction, uses the Play Station blog not only to talk about the latest releases in the PS world, but also to interact with its customers and improve the gaming experience by listening to their requests and advice. All this is done to improve the user experience but also to improve its products.
• William hill news. Online betting company that, in its blog shares sports articles, analyzes the results of the latest games played or inherent in upcoming sports competitions, so as to inform and then direct the customer/player on the most likely bets to play
• WE AgenZ blog. A real estate agency that offers its users, insights, tips and examples inherent in the world of buying and selling real estate.
• PuroBio blog. A cosmetics company that shares tips and tutorials on its blog that you can make with the Bio products it sells online
• CheFuture. CheBanca’s blog where topics such as innovation, startups and investments, take center stage. CheFuturo is one of the most followed Italian blogs-affiliated to a bank.
• To recapitulate… Making a summation of what has been said so far, it is essential to keep in mind that:
• The corporate blog should not contain news from other industries, outside your company.
• Your company blog posts within the website should be about topics related to your business. For example, Kairos Communication is a communications and digital marketing company, and consequently our blog is about communications and marketing.
• Blog posts are the ideal place to delve into most recurring questions that are not answered thoroughly enough elsewhere.
• The corporate blog is not a personal diary, but it is a space designed to make people aware, to give useful information to then sell your product or service.
• A corporate blog is a very important tool for improving the visibility of your website and thus your business. The more authoritative and comprehensive your content is, the more search engines will value your blog.

Remember: define your buyer personas, establish a communication style, and believe in your company and what you do.

In fact, it helps any kind of business promote itself with the best communication technologies.

In recent years, in addition to the well-known “communication agencies,” people have also begun to talk about “web agencies,” which are nothing more than the natural evolution of the communication agency in the digital direction.

In fact, as can be easily understood from the name, the latter have developed in the internet era and have within them professional figures purely specialized in the online world such as web designers, programmers, SEO and SEM experts, copywriters, content editors and social media managers.

What does a communications agency do?
The phases of work can be the most varied; there are phases of study, listening, planning and implementation of what is perceived and examined.

The communication agency, first, analyzes the market and consumer needs, identifies the company’s target audience; develops an advertising message and creates attractive content, ad hoc for that particular audience, following the most searched keywords.

This is conveyed through marketing or web and social marketing strategies, if it is a web agency.

It also deals with the creation and implementation of websites, social media management, creation of mobile applications, and takes care of the whole funnel.

The result of such work will be a studied positioning with measurable campaigns and activities, with clear objectives and a targeted and performing strategy that has as its mission the growth of its clients and the purpose of generating revenue and new buyers.

The working steps of a communications agency should never be less than 7 To make them more streamlined and understandable, we have also summarized them in this inforgraphic.

Consulting

It already takes place during the first cognitive meeting with the client and is very important to obtain much of the information regarding the company such as, for example, production processes, division of labor, strengths and weaknesses.

Subsequent meetings usually revolve around the discourse of communication and marketing. Last but not least, it is primary to understand the needs the client’s wishes and the available budget.

Analysis

Analysis is essential; without it, one could not proceed with the study of a communication strategy and consequently with the communication plan.

As a rule, market analysis is divided as follows:

• Demographic analysis: allows us to know the number of inhabitants of a given area, population density, occupations, income brackets, gender and age. With this type of analysis, the target audience, goals and volume, i.e., the number of potential customers, can be outlined.
• Competitor analysis: allows you to get an overview of businesses that offer similar services or products, their location, strengths and weaknesses, and many other details specific to each particular industry.
• Needs analysis: examines the needs of consumers and is the most complex, but decisive analysis for the success of a sound marketing strategy.

Communication strategy

Once the sender of the message has been analyzed and the recipient of the message has been outlined, all that remains is to devise and implement a communication strategy, which will then be conveyed through the channels – of the online and offlin – chosen.

And it is at this precise moment that all the figures that are part of the communication agency come into play, who, guided by the project manager begin to work in a coordinated way to achieve the established goals.

Storytelling

One aspect that should not be overlooked is the creation of storytelling through which to build or simply strengthen a brand’s identity.

The communication agency, at this stage has the arduous task of examining the message that the company wants to convey, trying to interpret it in the best possible way, branching it out through the most appropriate channels.

Sales

Here we come to the crucial point for which the above has been made so far.

The sale is, in fact, the direct consequence of the successful completion of the marketing activity put in place by the agency.

Post-Sale

Finally, there is the phase related to customer management and retention.

These two aspects are increasingly becoming a strong point of the customer journey-something that companies take quite a bit for granted and not all of them have implemented yet.

Feedback Analysis

This last step is essential to monitor the progress of the campaign and understand its relative strengths and weaknesses.

And it is precisely thanks to feedback analysis that, as time goes on, it will become easier and easier to understand which advertising media have better conversions and thus develop increasingly targeted and high-performing strategies.

How to open a communication agency?
First of all, before creating your communications agency, you will have to decide whether to open a sole proprietorship or a corporation and consequently in which tax regime to enter it.

After that you will have to register your business with the Business Register kept at the local Chamber of Commerce, register the business with the Internal Revenue Service and apply for the issuance of a VAT number.

The last step in the bureaucratic process will be to obtain a license from the municipality where your agency will be based.

But let’s turn to the subject of “expenses,” the sore point of any self-employed business.

In fact, in addition to the expenses of a normal VAT number, there are many underestimated expenses that affect every communications agency including:

• The internet connection that needs to be fast and professional
• State-of-the-art computers and monitors
• Ergonomic furniture complements designed for those who do very sedentary work
• Renting a room to work in, electricity bills, etc.
• Essential programs to work with, such as publishing software, SEO content management, video and graphics programs
• Budget for self sponsorships to get the word out about your new business
• Training/upgrading courses

Always keep one thing in mind: NEVER sell off your own work!
Clearly, the first few years will have a limited profit margin, but that is the normal progression of any business.

Make yourself known, work well so that you build a good reputation that will allow you to grow with clients and thus earnings.

What are the professionals who work in a communication agency?
Here they are listed.

Junior/ Senior Account

The account is the figure who connects the client and the agency, he/she is in charge of managing the contacts between them, trying to meet the needs and requests of the client with the work of the agency. He has a strategic role in that he must be able to understand and interpret what the client wants and be able to rework the information in a creative and communicative way.

After doing this, he must draft the communication plan.
Adv specialist

This figure is responsible for managing campaigns on the various platforms chosen, whether they are in the offline or online worlds

Project manager

This is a very technical professional figure whose job is to manage all the agency’s digital projects.

Strategic planner

It is not present in all communication agencies, but it should, as it is a highly strategic figure, purely focused on the analysis of consumer insight with the aim of defining a targeted strategy. This role is widely used for new product launches or to relaunch products of big international brands.
Creative director

The director leads the creative team and outlines and defines the creative footprint for the agency. He listens, proposes and directs his team’s ideas to the best possible choice.

Content manager

Handles the management and sometimes the production of content. Creates the editorial plan, outlines the storytelling and oversees the production of content to be published on the different platforms

Copywriter

This figure is in charge of writing content that differs each time according to the message to be disseminated, the target audience to be addressed and the communication channel chosen.

Art director

The art director is the one who directs the visual and graphic part of a project or advertising campaign and has the arduous task of translating the themes expressed by the copywriter into unique images. This is precisely why, in most agencies, the two find themselves working closely together

Web designer

This is a figure who specializes on the creation and makeover of sites and apps and everything related to the front-end. In most cases he is in charge of controlling the user experience on them.

Graphic designer

The graphic designer works with both text and images. He is in charge of the general layout and design of advertisements, websites, and magazines. He also deals with the choice of fonts, size colors, headlines and text

Video Editor

Professionalism very similar to Graphic designer, dealing with video editing and 3D modeling

Social Media Manager

This is definitely the professional figure that has been introduced most recently within communication agencies, he is in charge of managing social profiles, writing the plan and editorial calendar. If it has the skills, it will also deal with SEO AND SEM.

Press office

As can be guessed, these are figures who maintain relationships with journalists, influencers, newsrooms, and TV. They are in charge of writing and issuing press releases, maniacally checking their actual publication.

Developer

Usually developers are divided into web and software developers, and often in an agency the two figures overlap.

Small tip, if you are looking for staff, but don’t know where to start, search Linkedin for the figure you are missing, or post a job offer directly on your IN bulletin board.

We’re going to discover hot water, but good old word of mouth is always useful for getting the word out far and wide with the help of friends, family, former colleagues and clients.

It is certainly also the most convenient means, but it is not very measurable and especially not very fast or targeted toward your target audience. In fact, one of the main mistakes you make is not knowing how to accurately target your ideal customer.

Okay, now you must be wondering how to identify him: try to draw him, put it in black and white for whom and with whom you would like to work, how you think you can reach him, what his source of information might be, what he wants, what he is afraid of and instead who/what he trusts.

Another good method – given also the work you do – is to advertise, DESIGN A COMMUNICATION STRATEGY for your Agency, use your website and Blog section, to increase visibility on Google search results and acquire new clients.

Fundamental is the creation of a modern, flexible, SEO-optimized, high-performing website.

Keep it updated over time with quality content pertaining to your communications agency business.

In fact, having an up-to-date blog with news and information on target is a plus point for you to broaden your user base.

Once identified, you should find it easier to decide how and where to track it down: Facebook, Linkedin, search engine placement and/or adv, advertising on local TV/newspapers, networking during trade shows, and so on.

Without even talking too much about it, create a specific, clear and targeted message that provides value and highlights the successes you have achieved with your work.

In conclusion, periodically check how much you spend and how much you get back from each operation; therefore, eliminate those with little profit and direct the budget to those that, instead, perform better.

Do the work you love and do it better than others.

We don’t feel like giving you any more advice or any more information before jumping into the amazing world of communication, whether online or offline.

As in all fields, results come with time, perseverance, tenacity, skill and love for what you do.