12 month plan – $2.59 per month

Click here to get it

DreamHost, a reputable hosting provider, has ventured into the world of website builders to provide users with a comprehensive and user-friendly tool for creating stunning websites effortlessly. In this article, we will explore the DreamHost Website Builder and how it empowers users to craft visually appealing and functional websites without the need for coding skills.

A Seamless Start
Getting started with the DreamHost Website Builder is a breeze. If you’re already a DreamHost customer, you can access the builder directly from your control panel. For those new to DreamHost, the process is equally straightforward. Sign up for a hosting plan, choose a domain name (or transfer an existing one), and you’re ready to dive into website creation.

No Coding Skills Required
One of the standout features of DreamHost Website Builder is its no-code approach. This means you don’t need any coding or programming knowledge to design your website. The builder offers a drag-and-drop interface that simplifies the process of adding and arranging elements on your site. This user-friendly approach opens up the world of website design to a wider audience, allowing artists, entrepreneurs, and bloggers to bring their visions to life without technical barriers.

Templates for Every Need
DreamHost Website Builder provides a rich collection of professionally designed templates catering to various niches and industries. Whether you’re creating an online store, a photography portfolio, a blog, or a corporate website, you’ll find templates that align with your vision. These templates are fully customizable, enabling you to tailor them to your brand and style preferences.

Responsive Design
In an era where mobile devices dominate internet traffic, having a responsive website is non-negotiable. DreamHost Website Builder ensures your site looks great and functions flawlessly on smartphones, tablets, and desktops. Each template is designed with responsiveness in mind, saving you the headache of manually optimizing your site for different screen sizes.

Powerful Content Editor
Content is king, and the DreamHost Website Builder understands this well. It offers a robust content editor that makes it easy to add text, images, videos, and other multimedia elements to your site. You can format text, insert hyperlinks, and even embed custom code snippets if you have advanced requirements. This versatility empowers you to create engaging and informative web pages effortlessly.

E-Commerce Capabilities
For those looking to start an online store, DreamHost Website Builder has you covered. It includes e-commerce features that allow you to add and manage products, set up payment gateways, and create a seamless shopping experience for your customers. You can customize your product listings, create product categories, and even track inventory right from the builder’s intuitive interface.

Blogging Made Easy
Blogging is a popular way to share your thoughts, expertise, and stories with the world. DreamHost Website Builder includes a fully-featured blogging platform that simplifies the process of creating and managing a blog. You can write and schedule posts, categorize them, and even enable comments to foster engagement with your audience.

SEO-Friendly
Building a beautiful website is only half the battle; getting it noticed is equally important. DreamHost Website Builder incorporates SEO best practices, making it easier for your site to rank well in search engine results. You can customize meta tags, optimize images, and utilize clean, search engine-friendly URLs to enhance your site’s visibility.

Hosting Integration
Since DreamHost is primarily a hosting provider, the integration between its hosting services and the website builder is seamless. You don’t need to worry about complex setup processes or managing separate hosting accounts. Everything is streamlined, making it convenient for both beginners and experienced webmasters.

Customer Support and Resources
Even with an easy-to-use website builder, questions and challenges can arise. DreamHost recognizes this and offers robust customer support, including live chat, email support, and an extensive knowledge base. Additionally, their community forum allows users to connect, share insights, and seek advice from others who have experience with the platform.

DreamHost Website Builder empowers individuals and businesses to create stunning websites with ease. With its no-code approach, responsive design, customizable templates, and robust features, it’s a versatile tool suitable for a wide range of online projects. Whether you’re a budding entrepreneur, a creative artist, or a seasoned blogger, DreamHost Website Builder provides the tools you need to bring your online vision to life.

In a digital landscape where first impressions matter, having a professional and engaging website is crucial. DreamHost’s commitment to user-friendly website building ensures that you can focus on your content and business goals without getting bogged down in technicalities. So, if you’re looking to establish a strong online presence without the hassle of coding, give DreamHost Website Builder a try, and embark on your journey to creating stunning websites effortlessly.

Step 1: Define Your E-commerce Strategy

Before diving into the technical aspects, it’s essential to outline your e-commerce strategy. Determine what products you want to sell, your target audience, and your unique selling points. Research your competitors to understand the market landscape better. These insights will influence the design and functionality of your online store.

Step 2: Choose the Right E-commerce Platform

Selecting the right e-commerce platform is the foundation of your website-building process. Several platforms are designed specifically for beginners and offer intuitive interfaces. Among the popular and user-friendly options are Shopify, WooCommerce, and Rentle.

Shopify: Known for its simplicity and ease of use, Shopify is a fully-hosted platform that allows you to set up your store quickly. It offers various templates and customization options, making it ideal for beginners.

WooCommerce: If you have a WordPress website or prefer to use WordPress, WooCommerce is an excellent choice. It’s a free WordPress plugin that enables you to turn your existing website into a fully functional e-commerce store.

Rentle: Rentle is the ultimate all-in-one rental software designed to streamline your rental business and fuel your growth. With easy-to-use yet powerful functionalities, Rentle enables you to create a rental website, automate inventory management, and effortlessly rent, subscribe, and sell your products along with additional services.

Get started Rentle for free and choose your plan later

Step 3: Register a Domain and Choose Hosting

Once you’ve chosen your e-commerce platform, it’s time to register a domain name. Select a domain that is easy to remember and relevant to your business. Many e-commerce platforms offer domain registration services.

Next, choose a hosting provider that supports your selected e-commerce platform. Many platforms provide hosting services as part of their packages, which can streamline the process.

Step 4: Design Your E-commerce Website

The design of your online store plays a crucial role in attracting and retaining customers. Most e-commerce platforms offer a wide range of professionally designed templates that you can customize to match your brand.

Theme Selection: Choose a theme that aligns with your products and brand identity. Look for themes that are mobile-responsive to ensure your website looks great on all devices.

Branding: Incorporate your logo, color scheme, and brand elements throughout the website to establish a cohesive and memorable brand identity.

Navigation: Ensure your website’s navigation is simple and intuitive, allowing visitors to find products with ease.

Product Pages: Create visually appealing product pages with high-quality images and detailed descriptions. Make it easy for customers to add items to their carts and proceed to checkout.

Step 5: Set Up Payment Gateways and Shipping Options

To accept payments on your e-commerce website, you need to set up payment gateways. Popular options include PayPal, Stripe, and Square. Check if your chosen e-commerce platform supports your preferred payment methods.

Additionally, configure your shipping options, such as the regions you ship to, shipping rates, and estimated delivery times. Many platforms have integrated shipping solutions to simplify this process.

Step 6: Add Products and Content

Now that your website’s basic structure is set up, it’s time to add your products and create compelling content.

Product Upload: Use the platform’s product management tools to add your products, including images, prices, and variations (if applicable).

SEO Optimization: Optimize product descriptions and other content with relevant keywords to improve your website’s search engine visibility.

About Us and Contact Pages: Create an engaging “About Us” page that tells your brand’s story and builds trust with potential customers. Include a contact page with your business details for inquiries and support.

Step 7: Test Your Website

Before launching your e-commerce website, thoroughly test all its features and functionalities. Conduct test purchases to ensure the payment gateways are working correctly. Check the responsiveness of the website on different devices and browsers. Rectify any issues you encounter during testing.

Step 8: Launch Your E-commerce Website

Congratulations! Your e-commerce website is now ready to go live. Launch your website and start promoting it through various marketing channels, such as social media, email campaigns, and search engine optimization (SEO).

Conclusion

Creating an e-commerce website has never been easier, thanks to the abundance of user-friendly platforms available. By following this step-by-step guide, you can have your online store up and running in no time. Remember to define your e-commerce strategy, choose the right platform, design a user-friendly website, and optimize your products and content. With a compelling online store, you’ll be well-positioned to take advantage of the vast opportunities in the digital marketplace.

A logo is the graphic representation of a product, service, person or company.

It is able to represent, through a simple symbol, a very broad concept and is essential to distinguish a product or company from the multitude of competitors on the market.

It is possible to categorize 4 main types of logos:

1. Wordmark (word mark or logotype): a graphic representation of the name of a company or product
2. Picktorial logo (pictogram): image or illustration that identifies a company through a representative image
3. Combination logo: logo combined from pictogram and type logo (most commonly used)
4. Abstract logo: in which the connection between logo and company is completely arbitrary

Let’s try to shed some light and make it visually easier with some examples of famous logos, catalogued within this explanatory infographic.

What is the purpose of having a logo?

It is important to remember, however, that a logo is not meant to sell or promote a product and does not have to represent the product or service that the company offers.

A clear example of this is Apple, which, although it has an apple as its logo, does not produce apples!

Advertising is concerned with promoting what the company produces, whereas, the logo will have the task of getting into the minds of consumers as quickly as possible and staying there as long as possible.

Therefore, when making a logo one aims to create one that is effective, unique, but at the same time simple. The repetition of the logo, its font and colors, allows on the one hand a very simple communication for the company but also allows consumers to connect with the company.

The more visible the logo, the easier it will be to remember it. Of course, the effectiveness of a logo is subjective and varies depending on the business or company.

How much does it cost to design a logo?
The fairest answer to give is: IT DEPENDS.

The price of a logo design can vary based on several reasons:

• Graphic designer’s experience
• Hours spent designing and creating the logo
• Visibility of the brand commissioning the service

It is clear that, you can create your own logo yourself, there are, in fact, applications and sites that allow you to download logos or create your own based on existing logos, for a few euros or even for free.

But by doing so, the concept of originality and uniqueness that every logo should have in order to be remembered and easily associated with the brand/service to which it belongs is lost.

A logo downloaded for free from the Internet can never be unique, as it has already been used many times by who knows how many people.

The best solution is to rely on a professional in the field: a graphic design studio, a communication agency, a freelance graphic designer.

The very experience of the graphic designer plays a key role on the cost of the logo. A professional with previous experience will be able to make an analysis of the market and competitors, study good visual communication, and design something really right for your business.

There is no question, then, that the cost of creating the logo will be higher, but it will benefit both the company and the product or service you want to represent.

These study phases require time, analysis and hours of work.

Another price variable is brand visibility; the cost of designing a logo with national visibility, compared to one with international visibility, is totally different, regardless of the hours of work.

But let’s look in more detail at what are the steps for designing a logo:

Knowledge-information briefing. The first phase is the getting-to-know-you phase, a delicate and crucial moment to get to know the client, his company and their values.

Brainstorming. Design is the most creative phase. After brainstorming follows the time to design hand drafts on paper.

Execution. Execution is the phase in which sketches are digitized. At this stage, software is used to vectorize the logo, which is essential if the logo is to be used in all sizes and for all the various media.

Presentation. This is the moment of truth when the logo, is presented to the client. At this stage, not only is the logo shown, but it is explained and told how it was created step by step. Summing up, to give a guiding answer on the cost of a logo, always keeping in mind the variables mentioned above such as the experience of the graphic designer, the visibility of the company, etc. etc…

Based on our experience we can say that the cost to design a logo intended to identify a small local business ranges from € 350 to € 650 + vat

If you are curious* to see what we have designed click on the link and see some of the logos we have designed.

How much does it cost to register a logo?

Before proceeding with logo registration, it is necessary to make some preliminary checks.

First, it must be ascertained whether the same or similar logos exist and have been registered: if so, one must proceed with the modification of one’s logo.

Registering a logo has fixed and variable costs; the variables depend on the number of classes chosen and the number of states in which you decide to register the logo.

Fixed costs include:

• 40.00 € secretarial fee for applications filed with the Chamber of Commerce
• 40.00 € secretarial fee for applications sent by registered mail with return receipt
• 101.00 € for the registration of the logo in a class
• 16.00 € for the revenue stamp
• Variable costs include:
• 34.00 € for each additional class in addition to the main one
• 337.00 € instead of 101.00 € if instead of a single logo you decide on a collective logo.

Given the prices, you may wonder if it is really advantageous to register your logo. The answer is ABSOLUTELY YES!

As a result of registering your logo, you will be protected as an individual in addition to your business. In addition, as a result of registration you will gain many benefits such as:

• Exclusive right to use the registered logo;
• Concessions to use the logo to others;
• Right to take legal action against those who use or misappropriate others’ logos; and
• Ability to sell one’s logo in the future

In addition, you can register your logo at the European level, thus obtaining protection in other countries as well, with a validity of 10 years, at the end of which you can renew it.

Failure to register a logo could result in it being used by third parties, or even competitors, who, if they wanted to, could register your trademark, thus forcing you to stop using it, causing a nasty blow to your image with the possibility of bringing down your business.

After the above, are you still wondering whether spending money on a professional logo is really necessary?

We reiterate again, the answer is Yes!

The logo is the image that represents your company/business and that is precisely why it is essential to invest in it.

If you need more information, click on the button below and we will help you create the perfect logo for your business.

Since I like to satisfy our readers right away, answering their questions, leaving them if they wish, (which I hope laughing) the opportunity to elaborate I will tell you right away that: there is no fixed or defined price for making a website.

To your initial question I try to give the most precise answer possible in the course of the article.

That’s right, the cost of making a website is a variable cost influenced by so many factors related both to the “web project” (i.e., what is to be made) and to the “professionalism required” for the purpose (who will participate in making the website).

But, if you really want to have a reference, I would go out of my way to tell you that on average a website for a small business costs between €700.00 and €1,500.00.
In the video I explain what variables may or may not affect the cost of making a website.
Sureit is also possible to spend less, if the site you need is very simple or with little customization and functionality. How likely it is to spend even much more.

First of all, it is important to understand that a website for a company or a professional is not something that already exists, but a “product” that needs to be designed and built based on the client’s specific requirements.

In this sense, a website is a customized and custom-built product, not a standard product, for which it is much easier to identify a cost.

I would like to dispel any doubts and clarify, from the outset, that to quantify the cost of a website it is not sufficient to divide it into:

• SHOWCASE WEBSITE: classic site for a company or freelancer, often with few pages and no constant or periodic updates;
• DYNAMIC WEBSITE: site that grows and develops over time, often supported by a CMS for content management and a blog;
• E-COMMERCE: a site directed to the sale of products or services online;

Within this common tripartition, in fact, what has been said above always applies, that is, that the cost of a website depends on how it is to be made and which professionals will be involved in the implementation and development project.

To explain further, let us go over specifically what elements may come into play in the creation of a website.
WHAT ARE THE FACTORS THAT INFLUENCE THE COST OF A WEBSITE?
1.Business Objectives – 2. Mode of Development – 3. Functionality

1.CORPORATE AND BUSINESS OBJECTIVES

If you are thinking about making a website, I recommend that you first ask yourself this question…. what do I need a website for?

No kidding…stop for a moment and ask yourself this question.

When you have given yourself an answer continue readingwink

Normally, a website is a marketing tool directed at accomplishing one of the 4 objectives below:

1. provide online visibility and strengthen the brand
2. attract potential new customers
3. sell something
4. offer assistance

What goal do you include your web project in?

If your goals include one directed at new customer acquisition or sales then it will be essential not only to have a site, but to optimize its structure on the SEO side and to study a marketing strategy that will allow the site to appear high on Google. To this end, making a site and putting it online will not be enough to achieve the goals, but other investments of time and resources will be needed to work on its ranking.

Once you are clear about the goal you intend to pursue with the creation of a website, the professional or web agency you have contacted will be able to propose the development solution most in line with your goals.

2.THE WAYS OF DEVELOPING A WEBSITE

There are many possibilities available today for creating a website.

For the purely explanatory purpose, I subdivide them as follows:

1. Website builders, so-called site builders, software with a very simple interface that allows through a “drag and drop” system to build web pages, insert textual content and images. These are systems often used by those who want to proceed with “do-it-yourself” (e.g., Wix, Webnode, 1&1, Flazio, etc… ).
2. Open Source CMS (CMS stands for Content Management System or Content Management System): free software developed through the intervention of programmers from around the world that allow a web master to develop a site and the end user to manage its content even without programming and development skills (e.g. WordPress, Joomla, Drupal, Magento, Prestashop etc… )
3. Proprietary CMS: these are software made ad hoc by a web agency, internally customized and with a “closed” code accessible only to those who designed the development.
4. Website developed with the sole use of web programming languages html, css, javascript php etc…

Among those indicated there is no absolute right and wrong solution, the best choice is definitely the one that allows you to achieve your goals according also to your budget. Depending on the chosen solution we will have a different cost for the implementation of the website.

3.THE FUNCTIONALITY OF THE WEBSITE

The more complex a website, the higher the price for its money-mouth development.

Below I list some features that tend to increase the cost of a website:

• multilingual: a site made in 2 or more languages for example Italian, English and/or French;
• restricted areas: these are sections specifically designed to allow access to registered users and offer them different features (e.g. download or upload files, view dedicated sections);
• e-commerce or booking engine: this is the functionality that allows users to be able to purchase a product or make reservations online;
• integration with CRM: (Customer Relationship Management ) i.e. systems for managing customer relationships (e.g. Sending e-mails, support tickets, customizing the offer, etc… )
• system for generating a quote;
• custom graphics without the use of templates (graphic themes);

WHAT PROFESSIONALS ARE INVOLVED
IN DESIGNING A WEBSITE?
I also mentioned at the beginning that the cost of a website depends on the professionalism required for its implementation.

In fact, depending on the objectives and functionality, more than one professional may be needed.

If you have to implement some particular functionality you may need the intervention of a web programmer.

If quality images and videos are an important part of the web project, it will be necessary to enlist the help of a photographer or video maker.

If content and text writing is the heart of our project it will be good to rely on a copywriter.

If you want to work on usability and the study of the graphical interface it might be useful to collaborate with a user experience designer, a professional capable of working on the interaction experience between users and websites

If you want fully customized graphics you will need the support of a graphic designer.

If you want to improve the ranking of a website on Google search results, it is essential to rely on an SEO consultant.

As you can see the creation of a website is a bit like a construction site, depending on the things to be done one or more professionals may come into play. It is clear that the greater the number of professionals involved in the project the greater the cost of the website.

HOW MUCH DOES A WEBSITE COST PER YEAR?
1.Hosting – 2. Domain name – 3. Maintenance
HOSTING AND DOMAIN NAME

Hosting (use of web space) and domain (name of your website www.miosito.it) are the classic periodic or fixed costs of a website.

They are usually annual in nature, but it is not excluded that some providers of the above services require a monthly payment, and are related to maintaining the site online. They are normally costs that for the needs of a website for a small and medium-sized business are between 50.00 and 150.00 € plus vat per year.

WEBSITE MAINTENANCE

Periodic maintenance of a website is not an ancillary or optional activity; on the contrary, today it is increasingly essential.

We tell our clients to think of their website as an automobile. Just as a car needs periodic inspections or a car service, a website cannot be as they say “done and left”.

Website maintenance is critical to:

• ensure security;
• ensure server-side compatibility;
• have code that is always up-to-date;
• ensure proper display on all devices and browsers;

TIPS…

If you are just starting out and thinking about making your first website or if you are thinking about redesigning your current site I want to give you some tips.
Start by steps

If you are not yet clear on the ideas or your budget is not so high, know that with a website you can start in steps. Start by thinking about the necessary and sufficient structure; you will always be able to add sections and features over time.

Aim for simplicity

What matters online is not to impress with special effects, but to offer people what they are looking for in the simplest and fastest way possible. A clear site that makes it immediately clear to the visitor what we are about and what we can offer will leave the user with a good browsing experience and entice them to return.

Investment and not cost

Don’t think of the website as a cost, but as a useful and necessary instrumental investment in your business or professional marketing. The Web site is not the alter ego of your online brochure; it can really be more than that. It can be useful in acquiring new customers and growing your revenue.

If you have come this far you will undoubtedly have a much clearer idea, and if you would like to ask us for a quote for the creation of your website, you have all the elements to help us formulate the best proposal for you.

In those years, the Blog was “simply” an online diary, personal in nature, in which the Blogger recounted his or her passions and interests, sharing life experiences.

It was an innovative communication channel in which bloggers and readers could “open conversations” around certain topics. If you want to learn more about this topic, I recommend you read this article where it is explained in detail What is a Blog.

If you are wondering what is the difference between a website and a blog know that structurally there is no difference (the blog can be a website or a specific page of a website) what characterizes a blog is:

1. the dynamism and continuous updating of content
2. the focus around a specific topic

WHAT IS A BLOG FOR?
If the Blog just described was created to communicate and share personal experiences, the Corporate Blog, the one we are interested in, is definitely an extraordinary web marketing tool.

Let’s try to understand it better.

Personal blogs and corporate blogs are “web spaces that contain articles,” articles, in this field, can be defined as those textual contents accompanied by images and videos, related to a certain topic.

Each article generates a web page that contributes to the growth of the blog/site within which it originates.

In the image below, I thought I would schematize how a site about animals might expand its content and generate new pages through themed articles.

In the personal Blog for example, these articles could tell about the blogger’s travels, if the blogger is a traveler, or explain recipes, if the blogger is interested in cooking, or even talk about sports, if that is his passion.

In the Corporate Blog, there is always this thematic correlation, but the articles, instead of being written about personal interests and passions, will be written about topics relevant and related to one’s business.

For example, a construction company’s Blog might contain articles related to renovation, tax incentives and deductions, and choice of materials; a dental practice’s Blog might contain specific articles on a particular clinical specialty, such as orthodontics, and talk about topics such as, bracket or invisible braces, braces after age 40, how to brush teeth with braces, and so on.

Writing articles that are relevant and in line with one’s business is a clear content marketing strategy.

In this form of marketing, which finds in the Web “the ideal soil” to flourish, the goal is to attract potential customers by answering the questions they ask Google. I try to simplify the concept by giving you an example.

Think about the question I hypothesized earlier “how to brush your teeth with braces” and look, in the image below, at the answers offered to me in different articles within websites.

The goal of these attraction marketing strategies is not to push products and services to a potential customer, but on the contrary to attract the potential customer by offering him or her answers, solutions and information.

If you are thinking, “Yes that’s fine, but I’m interested in selling,” I reply that no one buys from a stranger and that the “consumer journey,” has many stages, many of which are strictly informational in nature. If you can through your information capture the consumer during this journey you can create a point of contact with him.

The information in this specific case is nothing more than content within the blog section of your website.

Answering the user’s questions will allow you to be perceived as:

• most authoritative
• subject matter expert
• reliable

These are all key elements in convincing a person to buy a product or service from you.

Now that, surely, it’s clearer to you how the blog can be a marketing tool, capable of bringing supply and demand together, let’s go over how to write articles within the Blog

HOW TO WRITE AN ARTICLE FOR THE BLOG
If you’ve come this far, it means you’re really interested in learning more about this topic, which is why I’m also leaving you with a short video that goes over the steps in the article.
You are then ready to take pen and paper…oops monitor and keyboard and start writing the article for your blog.

I want to give you some tips, which are the result of my personal experience with the blog you are reading (Well Yes, if you haven’t noticed, you ended up on this page which is nothing but a blog article wink) and with that of the clients we have followed and follow over the years.
4 STEPS TO FOLLOW WHEN WRITING A BLOG ARTICLE

1. OFFER USEFUL CONTENT: Usefulness is the premise from which to start. Google has so far demonstrated that it operates on highly “meritocratic” criteria. Apart from paid ads that obviously, as the result of ADV campaigns are shown in priority, the results offered by the search engine with respect to each of our queries are certainly relevant, useful and of value with respect to everyone’s expectations.

If this were not so Google Search would certainly never have become the world’s top search engine. So if your goal is to be found by answer seekers, commit to offering the best possible answer.

Only if this answer is valid and useful will it succeed over time and climb the pages of google results and be visible to users.

So before you start writing prepare to give your best, not only for the search engine, but for the user who is searching.

2. START FROM A KEYWORD, TO GO BEYOND: It used to be that articles were written by taking a main keyword as the only reference, corresponding to the question the user asked the search engine.

Today, Keywords still make sense, if only because ranking is always relative to a specific keyword, but the concept is broader, so much so that we can talk about semantic SEO.

Without wanting to get into technical disquisitions the sense is that today the KEY CONCEPT matters more than the keyword. Google is at a level of evolution whereby it can understand the intention behind every search.

An example of this is the very functionality of related searches.

For example, let’s take our keyword “how to brush teeth with braces” and use the google results page to understand more about a hypothetical content to write for our article.

By checking the suggestions of related searches we see that our scope of operation and content is going to expand. Google itself lets us know that those who performed a search for “how to brush teeth with braces,” also searched for: how to clean braces mobile how to clean braces teeth children fixed braces tips etc..

What does this all mean? That Google manages to go beyond the simple keyword, making connections and placing the specific question within a broad context of possible answers, which do not relate to the specific keyword, but “to the entire subject area covered.”

3. PREPARE A SCALE: As trivial as this may seem to you, it is one of the steps that, if not followed, can really bring your blog article writing to a standstill.

In fact, unless you are an accomplished writer it will not be easy to write an article without having previously organized its structure and content. Think of the outline as the design of a building or the planning of a vacation.

It is like having a pathway that shows you the way, giving your article an expository, clear and linear order.

Once you have identified the topic area you are going to address establish the TITLE OF THE ARTICLE, next you will have to think about how to divide it into paragraphs, assigning each one its own specific title.

Having defined the topics you can start writing by expanding each one. Use a text editor (such as Word) and slowly try to build your speech.

Do not answer the user’s question, if any, at the end of the article; on the contrary, if your content is really aimed at answering clear and precise questions, offer the answer right away and, if necessary, argue and elaborate in the continuation of the speech

4. PACK THE ARTICLE TO MAKE IT EASY TO READ: This is a very important aspect.

A blog article will be published online and read from digital devices-computers, tablets, and increasingly from smartphones.

This is a very different mode of enjoyment than the classic book or print media. People online “bite” content, read quickly and unless interest is high, rarely get to the end of an article, often moving from page to page.

I say this not to alarm you, but to give you an understanding of what is normally the behavior of the digital reader.

Building on these considerations, you need to make sure that your article is not only useful, but also laid out in a way that makes it as easy to read as possible.

Before I get into the practical tips I want you to look at the following image so that you are immediately clear on the concept I am going to express.

As you may have noticed, image A) depicts the page of a novel, while image B) depicts a “subsidiary” style caption book.

It is not difficult to guess how the caption book layout is more engaging, intuitive, easy to understand, and “less boring.”

I wanted to compare these 2 extreme layouts to help you understand how in writing your article for the blog you should keep as far away from the fictional layout as possible, in order to approach a layout that contains:

• Well-defined paragraphs;
• A font with a readable body;
• Colors to highlight Titles;
• Bold to draw the reader’s attention to more important concepts;
• Bulleted lists to aid the reader in understanding concepts involving multiple steps or stages;
• Explanatory images with respect to the topic and subject matter. These help the reader memorize, retain people more, and lighten the reading;
• Video themed, direct or related to the topic of your article. Direct video means declining the content of the article through a video, related video means inserting a video that does not visually deal with the same topic, but has affinity and relevance with the topic of the article;
• Comply with the main rules of SEO ON PAGE, once you go to place the article within your site. For this aspect, I suggest you read this article in which I explain how to optimize a web page, step by step. Pointing out what are all the best practices to follow;

It is, usually, used to talk about oneself, tell about one’s experiences and share interests and passions.

Another thing is the business-public page-a more effective and performant tool with the target audience, which can be followed through a simple “Like” to the page.

The positive aspects, compared to the profile, are many, including:

• There is no limit of pages that can be followed
• There is no limit of people who can follow your page
• Provides insights to analyze your business data
• Allows you to make sponsorships to your target audience

If you have already created a profile for your business, you can easily convert it into a page by linking to the Facebook migration site.
How to create a Facebook page
To create any page on Facebook, it is necessary to have your own account, without which you will not be able to continue with the creation.

The account-personal profile-is indispensable as it serves as the administrator of the page, the one who will manage the content and make changes on it.

Having overcome the first hurdle, let’s go through step by step how to create a business page on the new Facebook GUI, which has been active since last September 2020.
1.Access Facebook from your pc browser or smartphone app
2.Log in to your profile
3.Go to the left side of the screen and click the down arrow to extend the dropdown (from the app, open the menu in the upper right corner)
4.Click on ‘Pages’ and choose ‘Create new page’
5.In this step it will ask you to enter your name and basic information about your business
6.At this point you will have to choose-among several suggestions-the type of page that best suits your business
7.Once you have created the page, all you have to do is complete it with your company/brand logo and as much information as possible.

Useful tips for a complete Facebook page
The watchword for a perfect page is COMPLETENESS.

Include as much information as possible in a clear and simple way that will help the potential customer get to know you better.

INFORMATION BOX
Add information about your business such as location, address, and business hours.

PROFILE AND COVER IMAGES
Equally important is the choice of profile and cover images, in fact, they will be the first things users will see once they arrive on your page.

When choosing a profile image, we can only strongly recommend that you include your business logo or, at any rate, an image that contains it.

To make sure that the images are optimized for all devices from which they are accessed, Facebook recommends a size of 180×180 pixels for the profile image and 820×462 pixels for the cover image.
WEBSITE LINK
Good Facebook page management can also improve the ranking – in terms of SEO indexing – of your website.

Link it, therefore, to your website not only among the general information, but also in the copy of your posts.

ADDING ONE OR MORE ADMINISTRATORS TO THE PAGE
If the profile is created from your account you will be the sole administrator of the page, but if you wish to have your page also managed by collaborators or a social media manager, you will necessarily have to add them as administrators.

In order to do this you will have to go to Settings > Page Roles > Add Administrator.

Useful tips for a performing FB page

CHOOSE THE TONE OF VOICE FOR YOUR COMMUNICATION
The choice of style and language to use with your customers stems from the characteristics of your brand and the relative target audience to which it relates.

Whatever you choose, the important thing is that it reflects your business and is direct and never impersonal.

ADD BUTTONS TO MENU
Since 2018, Facebook has allowed the addition of ‘buttons’-buttons-that call the user to call to action.

Simply put, they are buttons that allow users to ask for more information or to be contacted back.

The addition of these ‘buttons’ is important as it increases engagement, that is, it encourages more user interaction with the page.

GENERATES CONTENT TO INFORM AND RETAIN
As a first step, it is important not to make the mistake that many business pages make, which is to use the page as if it were a storefront.

In fact, not only might the customer not like it, but they might lose interest in following you.

Yes to useful, original and diverse content-images, videos, canva-always geared to your ideal customer profile.

BE PRESENT, MODERATE REVIEWS, AND RESPOND TO POSTS
In a world where everything is fast-paced, communication on social networks cannot not be too.

Whether positive or negative, you must always pay attention to and respond to reviews; they are, in fact, the media calling card of your business.

The responsive response to messages/comments is also important to make the potential customer feel pampered and taken care of.

CREATE A PLAN AND AN EDITORIAL CALENDAR
Let’s start right away by making a necessary distinction between the two.

The editorial plan is a document used to define what and how to publish content on the chosen platform.

The editorial calendar is the scheduling of content, that is, the implementation of what is decided in the editorial plan.

Understanding the difference, we recommend scheduling publications not only to scan their frequency, but also to be able to check that the topics covered are not monotonous or already covered.

ADVERTISE YOUR PAGE WITH YOUR FRIENDS…BUT WITH A CLARIFICATION
As soon as you create the page, it will be normal not to have any followers, the advice is, therefore, to invite your Facebook friends to follow the page via invitation generated by the platform itself.

If you have collaborators, have them go through the same process as well. If you decide to use this feature made available by Facebook, I advise you to do so with caution and care. Invite friends, associates and/or suppliers only if they are actually on target and interested in your products or services.
Otherwise, you risk making the mistake of creating a fan base (fan base) that is not on target.

This is something that can not only undermine a page’s organic reach, but also preclude you from making the best use of sponsorship features such as “creating an audience similar to the page’s fans.”

It is understood that, if the fan base, is not on target, you would create a clone that is not on targetwink

SPONSOR YOUR CONTENT
Last but not least, sponsor your content.

The choice is yours, but Facebook allows you to sponsor your content: posts, links, photos and videos, but also events or your business page itself.

Crucial will be the choice of targeting. Targeting, in fact, allows you to specifically choose your target audience. I might select gender, age group, interests, behaviors and demographics.

But you’ll also be able to set up strategies with higher-performing audiences: customers, page fans, website visitors, and more.

As for the amount you will be the one to choose, just as you can choose how long to keep your sponsorship active.

Congratulations, your page is ready!
Well, if you have followed all our tips, you will have created a great page for your business on one of the best performing platforms in the field of digital marketing.

But if you would like to find out more about the Facebook universe click and follow us on Our You Tube Channel.

Clearly, then, this is the easiest way to acquire new customers with minimal effort and relying a bit on chance and smile luck.

In the online world, however, it is difficult to succeed in recreating similar dynamics. For this very reason, first of all you need to define the characteristics of your ideal customer, the so-called buyer personas.

The question you will have to ask yourself is, therefore, who do you want to sell to and why specifically to him/her.

Once you have identified him or her, you will be ready to proceed with the next tips to put in place to find new customers online.

Be sure, however, not to fall into the “MORE IS BETTER” fallacy; in fact, a smaller, perfectly aligned audience may prove more valuable than a large, broad one.

The power of sponsorships to find customers online
If you like to win easy and have finances you can invest in online advertising campaigns, you can opt for sponsorships on social media or search engines such as Google.

The world of social media has become, by now, famous to everyone: in Italy, for example, 58 percent of the population has at least one social account that they use assiduously every day. This simple figure makes you realize the enormous potential that sponsorship on such platforms could have.

The starting point, however, is always the same…having a profiled target audience both for targeted and effective sponsorship, but also for being able to outline your personal social communication strategy.

There are so many social networks to choose from and invest in: Facebook, Instagram, Youtube, Tik Tok, LinkedIn and Twitter.

Crucially, be clear about the difference in target audiences for each of these social media and be aware of your budget and how to use it. In fact, a good Social Ads strategy, will allow you not to waste resources and time in reaching your target audience.
Google is the most widely used search engine in the world, it needs no introduction, and because of this, having your website-therefore your business-found among the first search results can help you in your efforts to acquire new customers.
Google Ads is among the best performing advertising platforms in terms of results.

Through Google Ads can independently create an advertising campaign, set goals, controlling at any time the performance of your ad and the cost faced.

Google Ads basically runs on the basic principle of an auction.

Some campaigns have a cost per CPC, (Cost Per Click): for each click received on the ad, a portion of the previously defined budget will be scaled.

Other campaigns, however, have a cost per CPM, (Cost Per Thousand Impressions). In this case, the ad is launched on third-party sites and the budget will be affected each time the thousand impressions are recorded.

5 keywords for finding new customers online

1.VISIBILITY
We will never get tired of repeating it: being present and active on the platforms that best suit your business or professional persona is crucial to being noticed and, later, chosen.

LinkedIn, Instagram, Facebook, YouTube, Pinterest, Tiktok, creating a personal brand on at least one of these platforms will allow you to make your mark in the web world.

Strategic and targeted communication to your target audience will, then, be the icing on the cake to stand out from the thousands and thousands of contenders.

It will be equally important to own a website, an added value that should never be lacking. (For useful advice on this or just to get an idea, see our article in which we explain why it is important to own a website and how much it costs to create a website from scratch tailored to you.)

The website will allow you to be able to work with SEO, which stands for Search Engine Optimization or search engine optimization.

SEO we cannot fail to mention when it comes to finding new customers.
We know, it’s not an easy thing to do on your own, but with a little bit of research and study of search engines, you might have small satisfactions. If you then want to achieve greater, lasting and constantly growing results then you definitely need to seek the help of an SEO consultant.

Through the use of keywords and valuable content, you can increase your chances of being found on the Web.

A website that performs well, is fast, has an attractive design and is “easy” to be navigated is the basis of SEO.

NB: If your website does not possess these characteristics, we recommend that you do not waste your time and turn to professionals in the field.

2. AUTHORITY

It will take time to be able to build it, but if you can, you will have achieved the intent for which you are reading this article.

Create content that makes you visible and increases the value of your business or personal brand. Create and, therefore, share useful content that has some specific weight, information that can capture the attention of someone who, at that moment, has a problem that you can solve or who is looking for something that you can give them.

Do it better than anyone else. Using positive reviews from former clients is a good way to get your name out there to people who don’t know anything about you.

Share them on your social platforms and website.

Another practical tip is to turn one of your projects into a detailed Business Case that you can share on social media or on your website. This simple step will be a great way to make your professionalism known directly in the field, as well as create authority. (As you see all tornacool)

3. PROFESSIONALISM

Be professional starting with the little things such as, for example, creating a professional email followed by a digital signature and fields related to your role, your contacts, website links and your social pages.

They may seem like trivialities, but already the simple signature field within the email says a lot about who you are and your attention to detail.

4. NETWORKING

Having a good network of acquaintances around you will always prove very useful.

So attend trade shows, initiatives and events in your industry, make acquaintances, exchange contacts and be there so you can meet like-minded professional personalities.

All this do it in the online world as well: interact with your peers to make yourself known and acquire potential clients. Give chances to the old, but still valuable word of mouth.

Spread the word among your contacts, friends and why not, family members. Chances are high that already, simply, there is someone in your circle of acquaintances who is interested in your services or products.

5. PROACTIVITY

Never stand still, don’t wait: if customers don’t come on their own, go after them.

For example, you could do this by joining Facebook communities, digital places on which you can advertise for free or where you can find questions from users looking for something you can give them.

We have already discussed the potential of Facebook groups as a marketing tool to increase sales.

Another tip is to occupy your spare time by “studying” your direct competitors, the so-called competitors. How do they communicate, to whom do they do it, and where do they do it?

But be careful not to fall into the error of copying, take a cue, but rework, differentiate yourself!

Let’s do the sums!

You’ve reached the end and that’s no small feat, starting with the tips we’ve given you, you can get your search for new customers online started.

It will be difficult, it will require effort, but your business deserves it and will constantly need it.

Remember: define your buyer personas, establish a communication style and believe in yourself and your project.

At this point all we can do is wish you good luck in the wonderful world of finding new customers online.

Unlike other marketing tools, however, the blog is not a tool used to speak and sell directly to customers or potential customers, but rather it is a dissemination tool: a place where you offer and provide informative topics, a place that allows you to create useful and free content to those who follow you or will follow you.

It is a very effective tool that allows even the smallest companies to make themselves known to a large number of users; it is also an excellent medium through which to disseminate newsletters, social media posts, news and offers.

Let’s see together why it is important to start a corporate blog and how to make it effective for your growth goals.

Why start a corporate blog
The answer is simple, because a corporate blog is a cost-effective way to create opportunities for users to find your site so that you can gain new leads and new customers.

It is a very powerful communication tool because it allows you to publish content specifically for your customers-your Buyer Persona-and thus satisfy their questions and curiosity by giving answers and solutions to their search.

But to be able to do all this and thus make your website a loyal friend for your marketing efforts, you need people to find it.

Apart from the rare case where someone specifically searches for your website, there are many other ways to make yourself known: the best is through search engines.

Certainly the more active you are on your blog, the more pages you have within it and the better chance you have of ranking at the top of the search engines. For each new blog post you publish, it opens up a new opportunity for your site to rank and appear in the search engines.

In addition, whenever you publish a new blog post, there may be someone who will share it on their social media, making you known to a new audience as well. Finally, it is also an opportunity to get traffic to your site from other websites, gaining SEO visibility and points, which is one of the most important activities of inbound marketing.

In this video, which I recommend you watch, we explain how the Blog is a great tool for growing your site’s visibility, increasing your authority and gaining new customers.

How to create a corporate blog
Blogging allows companies to direct their users to very targeted trajectories.

A blog can be a site or a section of a site, within which you routinely post content you create such as articles, videos or graphics.

Each blog page to which content is uploaded is called a “blog post” and always deals with topics related to your business.

A tailor-made editorial structure can direct specific audience segments to your blog when searching for answers other than the usual, tailor-made ones.

With this in mind, let’s look at how to create a business blog:
1.Place within the toolbar of your site the Blog section and make it easily identifiable by giving it precisely that name
2.Design and create a blog with useful tips and information, with the aim of improving your business and generating more traffic to your website.
3.At the end of each blog post, insert a band containing related articles. This is a very good choice to keep readers from leaving and have them stay on your page for more information.
4.To avoid losing your readers, include buttons within your blog, such as RSS feeds or buttons that link to your social pages
Finally, always remember to create a website with an interface that is easy to navigate, yet appealing, so that the user experience is easy and the stay on your site is pleasant.

How to sell with a corporate blog
As previously stated and reiterated, the corporate blog is one of many marketing channels, but it is very important in that it brings traffic to your website, and from that comes a great opportunity to be able to convert traffic.

TRAFFIC is the number of users coming to your site, while CONVERSION is nothing more than achieving the goal of your marketing strategy.

Traffic can be converted in different ways: through filling out a form that will allow you to create a database of profiled contacts, or by converting traffic directly into customers through the purchase of a service or product.

In each of these cases, then, it is from the company blog that conversions begin, which, slowly, will turn into business: sales and then earnings.

How to manage a corporate blog over time
Once the company blog is established, it is important to be consistent over time.
Google, the world’s most widely used search engine, benefits sites that periodically update their pages and content.

Publishing a blog post every week improves the indexing of your website, making it more dynamic and interesting to Google’s algorithm.

Writing articles, based on the demand for topics among the most searched for by your potential customers, encourages the process of Inbound Marketing, a key piece of the Customer Journey.

Inbound marketing consists of attracting target – target audiences – through the production of interesting content for the user, so as to accompany them in the process of approaching your brand.

In addition, within your corporate blog articles, you can use the most searched keywords so as to “catch users” so as to increase traffic to your website.

As far as space and characters are concerned, there is no imposed limit that you have to comply with when writing articles, reports, guides, tutorials and graphic info.

Examples of Corporate Blogs

• Play station Blog. Sony, a company that needs no introduction, uses the Play Station blog not only to talk about the latest releases in the PS world, but also to interact with its customers and improve the gaming experience by listening to their requests and advice. All this is done to improve the user experience but also to improve its products.
• William hill news. Online betting company that, in its blog shares sports articles, analyzes the results of the latest games played or inherent in upcoming sports competitions, so as to inform and then direct the customer/player on the most likely bets to play
• WE AgenZ blog. A real estate agency that offers its users, insights, tips and examples inherent in the world of buying and selling real estate.
• PuroBio blog. A cosmetics company that shares tips and tutorials on its blog that you can make with the Bio products it sells online
• CheFuture. CheBanca’s blog where topics such as innovation, startups and investments, take center stage. CheFuturo is one of the most followed Italian blogs-affiliated to a bank.
• To recapitulate… Making a summation of what has been said so far, it is essential to keep in mind that:
• The corporate blog should not contain news from other industries, outside your company.
• Your company blog posts within the website should be about topics related to your business. For example, Kairos Communication is a communications and digital marketing company, and consequently our blog is about communications and marketing.
• Blog posts are the ideal place to delve into most recurring questions that are not answered thoroughly enough elsewhere.
• The corporate blog is not a personal diary, but it is a space designed to make people aware, to give useful information to then sell your product or service.
• A corporate blog is a very important tool for improving the visibility of your website and thus your business. The more authoritative and comprehensive your content is, the more search engines will value your blog.

Remember: define your buyer personas, establish a communication style, and believe in your company and what you do.

In fact, it helps any kind of business promote itself with the best communication technologies.

In recent years, in addition to the well-known “communication agencies,” people have also begun to talk about “web agencies,” which are nothing more than the natural evolution of the communication agency in the digital direction.

In fact, as can be easily understood from the name, the latter have developed in the internet era and have within them professional figures purely specialized in the online world such as web designers, programmers, SEO and SEM experts, copywriters, content editors and social media managers.

What does a communications agency do?
The phases of work can be the most varied; there are phases of study, listening, planning and implementation of what is perceived and examined.

The communication agency, first, analyzes the market and consumer needs, identifies the company’s target audience; develops an advertising message and creates attractive content, ad hoc for that particular audience, following the most searched keywords.

This is conveyed through marketing or web and social marketing strategies, if it is a web agency.

It also deals with the creation and implementation of websites, social media management, creation of mobile applications, and takes care of the whole funnel.

The result of such work will be a studied positioning with measurable campaigns and activities, with clear objectives and a targeted and performing strategy that has as its mission the growth of its clients and the purpose of generating revenue and new buyers.

The working steps of a communications agency should never be less than 7 To make them more streamlined and understandable, we have also summarized them in this inforgraphic.

Consulting

It already takes place during the first cognitive meeting with the client and is very important to obtain much of the information regarding the company such as, for example, production processes, division of labor, strengths and weaknesses.

Subsequent meetings usually revolve around the discourse of communication and marketing. Last but not least, it is primary to understand the needs the client’s wishes and the available budget.

Analysis

Analysis is essential; without it, one could not proceed with the study of a communication strategy and consequently with the communication plan.

As a rule, market analysis is divided as follows:

• Demographic analysis: allows us to know the number of inhabitants of a given area, population density, occupations, income brackets, gender and age. With this type of analysis, the target audience, goals and volume, i.e., the number of potential customers, can be outlined.
• Competitor analysis: allows you to get an overview of businesses that offer similar services or products, their location, strengths and weaknesses, and many other details specific to each particular industry.
• Needs analysis: examines the needs of consumers and is the most complex, but decisive analysis for the success of a sound marketing strategy.

Communication strategy

Once the sender of the message has been analyzed and the recipient of the message has been outlined, all that remains is to devise and implement a communication strategy, which will then be conveyed through the channels – of the online and offlin – chosen.

And it is at this precise moment that all the figures that are part of the communication agency come into play, who, guided by the project manager begin to work in a coordinated way to achieve the established goals.

Storytelling

One aspect that should not be overlooked is the creation of storytelling through which to build or simply strengthen a brand’s identity.

The communication agency, at this stage has the arduous task of examining the message that the company wants to convey, trying to interpret it in the best possible way, branching it out through the most appropriate channels.

Sales

Here we come to the crucial point for which the above has been made so far.

The sale is, in fact, the direct consequence of the successful completion of the marketing activity put in place by the agency.

Post-Sale

Finally, there is the phase related to customer management and retention.

These two aspects are increasingly becoming a strong point of the customer journey-something that companies take quite a bit for granted and not all of them have implemented yet.

Feedback Analysis

This last step is essential to monitor the progress of the campaign and understand its relative strengths and weaknesses.

And it is precisely thanks to feedback analysis that, as time goes on, it will become easier and easier to understand which advertising media have better conversions and thus develop increasingly targeted and high-performing strategies.

How to open a communication agency?
First of all, before creating your communications agency, you will have to decide whether to open a sole proprietorship or a corporation and consequently in which tax regime to enter it.

After that you will have to register your business with the Business Register kept at the local Chamber of Commerce, register the business with the Internal Revenue Service and apply for the issuance of a VAT number.

The last step in the bureaucratic process will be to obtain a license from the municipality where your agency will be based.

But let’s turn to the subject of “expenses,” the sore point of any self-employed business.

In fact, in addition to the expenses of a normal VAT number, there are many underestimated expenses that affect every communications agency including:

• The internet connection that needs to be fast and professional
• State-of-the-art computers and monitors
• Ergonomic furniture complements designed for those who do very sedentary work
• Renting a room to work in, electricity bills, etc.
• Essential programs to work with, such as publishing software, SEO content management, video and graphics programs
• Budget for self sponsorships to get the word out about your new business
• Training/upgrading courses

Always keep one thing in mind: NEVER sell off your own work!
Clearly, the first few years will have a limited profit margin, but that is the normal progression of any business.

Make yourself known, work well so that you build a good reputation that will allow you to grow with clients and thus earnings.

What are the professionals who work in a communication agency?
Here they are listed.

Junior/ Senior Account

The account is the figure who connects the client and the agency, he/she is in charge of managing the contacts between them, trying to meet the needs and requests of the client with the work of the agency. He has a strategic role in that he must be able to understand and interpret what the client wants and be able to rework the information in a creative and communicative way.

After doing this, he must draft the communication plan.
Adv specialist

This figure is responsible for managing campaigns on the various platforms chosen, whether they are in the offline or online worlds

Project manager

This is a very technical professional figure whose job is to manage all the agency’s digital projects.

Strategic planner

It is not present in all communication agencies, but it should, as it is a highly strategic figure, purely focused on the analysis of consumer insight with the aim of defining a targeted strategy. This role is widely used for new product launches or to relaunch products of big international brands.
Creative director

The director leads the creative team and outlines and defines the creative footprint for the agency. He listens, proposes and directs his team’s ideas to the best possible choice.

Content manager

Handles the management and sometimes the production of content. Creates the editorial plan, outlines the storytelling and oversees the production of content to be published on the different platforms

Copywriter

This figure is in charge of writing content that differs each time according to the message to be disseminated, the target audience to be addressed and the communication channel chosen.

Art director

The art director is the one who directs the visual and graphic part of a project or advertising campaign and has the arduous task of translating the themes expressed by the copywriter into unique images. This is precisely why, in most agencies, the two find themselves working closely together

Web designer

This is a figure who specializes on the creation and makeover of sites and apps and everything related to the front-end. In most cases he is in charge of controlling the user experience on them.

Graphic designer

The graphic designer works with both text and images. He is in charge of the general layout and design of advertisements, websites, and magazines. He also deals with the choice of fonts, size colors, headlines and text

Video Editor

Professionalism very similar to Graphic designer, dealing with video editing and 3D modeling

Social Media Manager

This is definitely the professional figure that has been introduced most recently within communication agencies, he is in charge of managing social profiles, writing the plan and editorial calendar. If it has the skills, it will also deal with SEO AND SEM.

Press office

As can be guessed, these are figures who maintain relationships with journalists, influencers, newsrooms, and TV. They are in charge of writing and issuing press releases, maniacally checking their actual publication.

Developer

Usually developers are divided into web and software developers, and often in an agency the two figures overlap.

Small tip, if you are looking for staff, but don’t know where to start, search Linkedin for the figure you are missing, or post a job offer directly on your IN bulletin board.

We’re going to discover hot water, but good old word of mouth is always useful for getting the word out far and wide with the help of friends, family, former colleagues and clients.

It is certainly also the most convenient means, but it is not very measurable and especially not very fast or targeted toward your target audience. In fact, one of the main mistakes you make is not knowing how to accurately target your ideal customer.

Okay, now you must be wondering how to identify him: try to draw him, put it in black and white for whom and with whom you would like to work, how you think you can reach him, what his source of information might be, what he wants, what he is afraid of and instead who/what he trusts.

Another good method – given also the work you do – is to advertise, DESIGN A COMMUNICATION STRATEGY for your Agency, use your website and Blog section, to increase visibility on Google search results and acquire new clients.

Fundamental is the creation of a modern, flexible, SEO-optimized, high-performing website.

Keep it updated over time with quality content pertaining to your communications agency business.

In fact, having an up-to-date blog with news and information on target is a plus point for you to broaden your user base.

Once identified, you should find it easier to decide how and where to track it down: Facebook, Linkedin, search engine placement and/or adv, advertising on local TV/newspapers, networking during trade shows, and so on.

Without even talking too much about it, create a specific, clear and targeted message that provides value and highlights the successes you have achieved with your work.

In conclusion, periodically check how much you spend and how much you get back from each operation; therefore, eliminate those with little profit and direct the budget to those that, instead, perform better.

Do the work you love and do it better than others.

We don’t feel like giving you any more advice or any more information before jumping into the amazing world of communication, whether online or offline.

As in all fields, results come with time, perseverance, tenacity, skill and love for what you do.

Web sites differ from each other in the different structure and technology used and are divided into two main types:

STATIC WEBSITES: Static websites are, precisely, made up of static pages and have read-only content.

They are generally rarely updated and are maintained by several people who act on the HTML code of the page with the help of special web editors.

Each page must be opened through an editor, edited, saved manually, and reloaded on the server each time a change is made.

Static pages are no longer used today.

DYNAMIC WEBSITES: Dynamic websites consist of dynamic web pages and represent the majority of sites found online, as they are easier to manage than static websites that need to be updated by working on the HTML code.

Dynamic pages generate their content by extracting data from a database. This is very useful for sites that contain hundreds or thousands of pages.

Dynamic websites are characterized by a great deal of interaction between the user and the website: this interaction can take place in different ways such as, for example, through e-commerce and the purchase of a service/product, by filling out the contact form or signing up for a newsletter.

Websites also differ from each other according to the type of service offered or different purposes:
personal site maintained by individuals or small groups of people (such as a family), which contains mainly autobiographical information or focused on one’s personal interests (blog)

corporate site, functional for presentation and promotion of one’s company or service, provides opportunities for contact.

e-commerce site real online store specializing in the sale of digital or physical products

community/forum site site where users communicate and discuss with each other, subject to registration download site, a site that collects thousands of links through which you can download software (video game demos, pc programs, images, etc.)

informational site with content designed to inform the user, but not necessarily for commercial purposes online gaming or betting site, a site that is itself a game or is a space that allows multiple users to play or bet

site search engine catalogs the content of other sites and reposts it when searching

There are truly endless varieties of websites, and many are nothing more than a hybrid of two or more of the above types.

A clear example of this is a corporate site, on which one can both promote one’s products/services and publish informational material.

What does a website consist of?
Regarding the structure and organization of content, generally a Web site consists of a Home Page and sub pages, all of which can be reached from the menu on the Home Page itself via links within the site.
HOME PAGE – The home page is nothing more than the main page where the site and its contents are presented.

WEB PAGES – Any website can have an infinite number of pages.

For example, a corporate site may include, in addition to the home page, pages devoted to the description of services/products, a page devoted to the history of the company, a page containing contact details and information on how to reach it, an informative blog, and a part devoted to reviews.

In addition, a web page can contain information, materials (photos, videos, brochures and documents) that can be consulted or downloaded, and much more.

LINKS. Links are links between one resource and another on a website. Through links you may be directed to other pages, internal and external, of the site, and to downloadable resources.

MENU. The navigation menu is essential for directing users to web pages on the site. The menu remains fixed on each page of the site and allows the visitor to select the page of their interest. On the menu, pages on a site can be sorted into categories and subcategories to streamline the main menu and make it easier to navigate by specific topics.

URL. Each web page has an identifying “name” that serves to differentiate it from others within the site. Page identification is done through the path. The “About Us” page of our site, for example, has as its path: “who-we-are,” posited to the full domain of our website. The name of the website and the path to the web page, put together, make up the address of the web page, i.e., the URL > https://www.comunicarekairos.it/chi-siamo.html

Differences between URL and Domain The domain, also known as the web address, is the main entrance to the address where the website is located… kind of like the tongue-out front door.

Each domain is unique and not usable by others; for example, the domain of our page is https://www.comunicarekairos.it/ and there cannot be an equal web address as it is already occupied. The domain is the name of the website.

The URL, on the other hand, is the ferryman that leads to each of the pages within the website. Each URL encapsulates a domain name with the purpose of identifying a specific page or a specific piece of content.

To recap, the domain is the name of the website, the URL is what is used to locate a website, and the website is what the user arrives on and interacts with once they have landed on it.

What does the Web mean?
We have talked so far about web, website, web world, but what does the word web mean?

Textually it means “world web,” but that still does not explain what it is. Let us start by pointing out that the WORLD WIDE WEB (WWW) is NOT the Internet, but it has played a very important role in its worldwide propagation.

The Internet is nothing more than an interconnection of networks and was born before the web; the web, on the other hand, is an Internet space suitable for publishing multimedia content such as text, images, audio, video, etc. The Internet, therefore, represents a computer network, while the web an internal service of the Internet.

Nowadays, owning an interesting and professional website is essential.

A website, in fact, is an excellent communication tool that can be used by companies or any user to talk about himself and his work, present a product or service on which his business is centered.

If you would like more information, click on the button below and we will help you create the perfect website for your needs.