Companies with the best corporate reputation are those that are well regarded by the public. Your history, your successful processes, and even your advertisements play a central role in determining which ones are the best. A brand’s reputation has a lot to do with Branding and the emotional perception it can have in the minds of consumers.

Those brands that can effectively convey their values, mission and vision will be the ones that are best positioned over others. Corporate reputation measures certain subjective aspects such as the degree of trust, credibility, and esteem that companies convey to customers.

All types of companies, large or small, must be concerned about having the best possible brand reputation. This is very important today, where competition in all sectors is very strong and differentiation from others is crucial. Time is the most important factor when it comes to reputation.

Elements that determine the level of corporate reputation

Companies with the best corporate reputation are those that are able to offer a set of perceptions about the brand to different stakeholders, which may be internal or external. This happens as a result of the company’s behavior over a certain time and its ability to convey these values.

It can also be said that corporate reputation is the sum of all intangible aspects that the company perceives, such as the services provided, the way it communicates with the public, honesty, work ethics, etc.
Some elements that are part of corporate reputation include the following:

  • Level of specialization in the field.
  • Personnel selection policies.
  • Issues related to the training of staff working in the company.
  • How they handle layoffs and promotions.
  • Management of product prices.
  • Environmental policies.
  • Communication campaigns.
  • Social responsibility.
  • The value of corporate reputation.


The world’s most reputable companies

The importance of being part of the companies with the best corporate reputation is that they manage to position themselves as leaders in their field. And although it is considered an intangible value, enjoying a high reputation offers very great competitive advantages. In an increasingly saturated market full of companies, being on the cutting edge is a priority.

When customers have to choose one company or another, the one with the best corporate reputation will prevail. He also talks about what reputation economics is, which, in other words, is about economic benefits of having a good reputation overall.

Companies with the best corporate reputation are those that, in general, achieve the retention of interest groups for the company such as investors, shareholders, loyal customers, committed workers and social entities.

Trust: channeling and capitalizing on corporate reputation
Trust is a key element in companies with the best corporate reputation. This is because reputation is built by the company’s actions, especially in fulfilling its promises to different consumers. And it is that if a company or brando does not fulfill what it promises, it is unlikely to achieve a good final reputation.

Building trust is crucial in any strategy a brando wants to adopt with its stakeholders. Trust not only builds customer loyalty but also attracts other potential new consumers. Companies with the best corporate reputations go hand in hand with the trust they produce in their associates and those close to them.

Companies with the best corporate reputation: how to build a good reputation

If there is something that should be very clear, it is that a company’s reputation is not obtained overnight. Also, it is something that is difficult to obtain when it comes to intangible aspects, so you cannot control what they think about a brand or a company.

Reputation is very fragile and can fall at any time with a crisis. Opinions cannot be controlled, but they can be managed and used to leave, even with the image reinforced.

Steps to build a good corporate reputation:

  • Know how to communicate properly
  • Be visible: in other words, be consistent with the company’s mission, vision and values.
  • Try to be different: being different from the competition will make the company stand out with unique qualities.
  • Be transparent: Showing closeness, respect and authenticity in your relationship with the customer is key.
  • Show authenticity: showing the company as is crucial and will surely yield the best results.
  • Be prepared at all times with a crisis plan.


Companies with the best corporate reputation: their marketing strategies
Among the global companies with the best corporate reputation are the following:

1.- Lego

The Danish toy brand remains one of the companies with the best corporate reputation in this 2021. The company recently dethroned the queen of the toy world, the Mattel brand. One of its great strengths is its marketing strategy that has led it to rank among the top in the world.

Likewise, the history it has and the journey it has taken make it one of the most successful in the world. Lego has created endless advertising and marketing strategies with which it has managed to create its own Lego culture, for example, as it did with its animated films.

They are characterized by making the brand recognizable everywhere you look. It should not be forgotten that the company went through a serious brand crisis because of the use of plastic in its toys. But it was able to reverse course and go from being virtually broke to once again positioning itself as one of the most powerful brands thanks to its change in strategy that focuses on bioplastics.

2.- Rolex

The watch company is one of the companies with the best reputation in the world. This is due to three marketing factors that have positioned it very well, which are:

Pointing out the strengths of its products and the use of storytelling: the brand is proud of its heritage and conveys that feeling in every commercial.
Aligning the brand with the right customers: Rolex also relies on a very important influencer strategy. And that is that only the world’s top celebrities have the opportunity to be ambassadors and stars of the company. Movie or sports stars are just a few of them.
The brand has a clear message: the company is inspired by and proud of each product. Each watch tells a particular story.


3.- Ferrari

This is one of the companies with the best corporate reputation in the world. The Italian brand is known worldwide for its luxury cars, its participation in Formula 1, and also for the cost of its products. The Italian company bases its marketing on the exclusivity and luxury of its vehicles.

And this makes the brand attractive to many people around the world. The purchase of a company car can only be made from specialized dealers or through the website. The brand’s marketing is dedicated to racing activities, particularly Formula 1, where it has nearly 500 million viewers each year.