Do you already have an Instagram profile?
Well, to convert it to a Business one you just need to follow these simple steps:

1.Open your profile.
2.In the upper right corner you will find a button with three lines, click on it.
3.Select “Settings” and then “Account.”
4.Click on “Switch to Business Profile.”

5. Select the Facebook page you wish to link to your profile; make sure you are its administrator, otherwise the option will not appear. If you do not have any Facebook page, Instagram will take care of its creation.

6. Once you have selected the correct page, continue by clicking next and start with setting up your Instagram business profile!

7.You have a choice between: “Creator,” suitable for public figures, influencers, content creators, and artists; or “Company,” ideal for companies, brands, retailers, and organizations (that’s the one that should suit you!).

8 . Choose your category. You must select the one that is representative of your industry.

9. All that’s left is to check your contact information: phone, address, website, and e-mail for your company; click “Done” to save your settings. You’re good to go!

Don’t have an Instagram profile yet?

Well, it’s time to catch up: it’s as simple as that!


1.Download the Instagram App from the App Store or Google Play Store-unlike other socials, this step is indispensable!
2.Create your personal profile. Choose username and password.
3.Switch to your company profile. Follow the directions outlined above.


Here are some tips to keep in mind when setting up your account:

  • Choose a suitable profile picture. It should mirror the corporate one and be relevant to your profession. Remember that it is cropped in a circular shape and displayed as a 150 x 150 pixel icon. What does this imply? That you need an image that is simple, immediate and yet effective! How about a well-representative logo or graphic symbol?
  • Pay attention to the name! The maximum limit is 30 characters, so: try to be concise and to the point. Concise and effective! Relevance to the brand or your company is also important.
  • Take advantage of the bio! Why not include some custom hashtags to repost in posts? It allows you to be more easily identified and recognizable!


Now you have all the useful tools to put yourself out there, what are you waiting for?

Is the company page free?
How much does a Business profile cost?

Good news for you: the business page is completely free!

What it means. Instagram membership + switching accounts from one type to another = zero cost! The only exception? Paid ads. But beware: you decide how much to spend!

Yes, you got it: you choose the total budget yourself, and once set, you don’t risk spending more. In addition, you can select the duration for each advertisement, that is, the time for which you want it to remain active.


Creating advertising campaigns on Instagram can be done in 2 ways:
In the Instagram app. Once you have finished setting up your listing, you can select a payment method. Once you reach the billing threshold, you will be charged the relevant amount automatically. If you prefer manual payments, there will be no billing thresholds; instead, you have to add an amount to the account and from that you will be deducted amounts for the duration of the ad.

How to.
1.From your profile, click on the three lines in the upper right corner
2.Select “Settings” and then “Company”
3.Click on “Listing Payments”
4.Select “Payment Methods”


Through your Facebook ad account If it is already active, you can use the same payment method you chose for Facebook ads.

That said, it should be clarified that ad prices can be:

  • CPM: cost per thousand impressions.
  • CPC: cost per click.


There are several variables that affect the price: the auction (same operation as Facebook), time and day of publication, and target audience.
Company profile benefits
Yes, but what is it specifically about? What concrete advantages and benefits can you gain from Instagram services for businesses?


1.The first concerns Insights, sources of very important information for your marketing strategy.
These are divided into three sections:

  • Activity: learn more about your profile’s activity. You can find out how many times it is visited, on which day it gets the most interactions, how many views your hashtags get. Not bad to have information about the organic traffic you generate no?
  • Content: discover the value of content to your followers. By knowing which posts, stories or ads are valued most and generate the most engagement, you can direct their production toward better results! This is very beneficial information when preparing your editorial calendar: offer your followers what they demand and appreciate, offer more targeted content that is of greater value to them; now you can’t go wrong!
  • Audience: here is accurate and detailed targeting. Your followers are identified based on demographics such as: age, gender, city and country of origin, days and times of activity on Instagram. If you know who you are targeting well, you also know how best to do it! This is a great advantage, to be exploited in several areas: for example, for your campaigns with Instagram Ads; or to make communication and tone of voice more appropriate; or even to simplify the evaluation of possible influencers to engage.

2. Create more direct and immediate contact. Adding email, phone and address works as a Call to action: it stimulates users to take an action, given the immediacy and simplicity in doing so; they are therefore more likely to contact you and interact with you.

Whether it is to make a reservation, or even just to ask you for information, you have opened a channel with the user: it is the first step on the road to their conversion into a customer!

3. Interact and engage; create a relationship and build loyalty. With your business Instagram profile you have the ability to communicate directly with followers through posts or comments; this shortens the distance and helps create a relationship.

This can grow through your posts; they are a great tool for generating engagement and participation. People like to be involved, to feel heard and to have their say! So please them, and on an ongoing basis; it’s a benefit you can’t lose: it helps you establish loyalty, as well as grow the page.

4. Best communicate your image as a company or professional. What better opportunity to convey values, mission and a defined image? You have all the tools to build your personality and communicate what you are, what you offer, how you do it, who you are addressing.

It is a kind of self-presentation to the general public: take advantage of it, increase awareness!

5.Gain visibility.

You have all the tools to do this organically: the very Insights provide you with all the information you need to understand what takes root, when and on whom. If you know that many followers are particularly active in a given time frame, and you propose something that is valuable to them, you can make sure that your content gets more visibility! In fact, posts that generate more engagement and interaction are rewarded by Instagram’s algorithm, which then shows them to more users.

Not to mention the paid opportunities granted by Instagram Ads: it allows you to tap into a broader range of potential followers, so you can be known more easily and by a larger audience.

6. Sell your products more easily. Instagram Shopping is an important sales channel; for those who have an e-commerce site, it represents a great opportunity: create your free storefront, tag products, share links to them. Buying becomes much easier for your followers!


Corporate Instagram page management
Okay, we’ve figured out how to create the profile and how to benefit from it. But: the concrete management of the company Instagram page? How does it work? How to make it profitable? Indeed, theory is one thing and practice is another! But no problem: for that very reason, here are some tips to get you started!

Among the most important things to keep in mind is defining your business goals and strategy. This is what guides the way you will go about it! Your content, tone of voice, Calls to action and more depend on that.

Manage your social presence to be consistent, well recognizable and original, on an ongoing basis! This means having a personality that is yours and yours alone, defined and stable over time.

Try to understand what your target audience wants and propose it to them: offer value and you will be rewarded. Generate a relationship with your followers and keep in touch with them, engage them and get them to interact.

With these tips, you have the first tools in hand to get to the point where you can better manage your page. How about finding out more?