Any special date is an opportunity to sell, so you should prepare your online marketing efforts for Halloween. This holiday that has spread all over the world and brands take advantage of it to launch promotions and offers.

Above all, it gives you the opportunity to work with fun and themed campaigns. Pumpkins, witches, mummies, bats, black cats–these are the characters most commonly used to represent “Halloween.”

And because there is so little left for this celebration, you need to activate your online Halloween marketing efforts now. This way, you can offer promotions to consumers from now on. No matter what industry you develop in, you can adapt your strategy to this topic.

Top 8: Online marketing actions for Halloween
If you want to start structuring and applying your strategies for this date, then you need to know the most used online marketing actions for Halloween. This will give you a clearer idea of how you need to make your campaigns work to be successful:

1.- Dress your brand for Halloween.

The best way to start your online marketing efforts for Halloween is to disguise your brand. Yes, as you read this, it is about making a small change to your corporate image, it will not be something permanent. So a few weeks before this holiday you can incorporate this amazing theme.

How? You can use the signature colors of this day on your website, which are usually orange, black and purple. Or if you prefer, put traditional images of this date on your home page. You can even change your social media cover photo related to the night of terror.

Your logo can be the star of this simple change, simply by adding a detail such as a witch’s hat or a spider web in the corner. These are small details that do not completely change the brand identity, but give it that special touch.

By applying these simple details, your users will notice that you are developing a real strategy around this date.

2.- Launch irresistible offers.

As you already know, you need to take advantage of any special date and include it in your marketing calendar to plan your strategy. And Halloween is one of those times that you can take advantage of to launch offers that will awaken the desire to buy in consumers.

Perhaps there are already customers interested in purchasing some of your products or services, but they haven’t yet made the decision to buy. What better way to get them to take action than by making them an offer they can’t resist. Most importantly, you can use this vacation as an excuse to make it something special.

This involves creating offers through online marketing actions for Halloween that are exclusive to this celebration. This means that it will have a time limit, which will generate in users a sense of urgency and not wanting to miss this opportunity.

3.- Humanize your business

More and more consumers are looking for closer brands they can feel identified with. To do this, you can hold a Halloween party with your work team where photos are taken in disguise and shared on social media. Fans are sure to enjoy looking at them.

The goal of this is to put a face to the members of your company who are behind the work being done to reach customers. It is a way to bring the brand closer to consumers and give them an opportunity to meet the human team through this fun activity.

4.- Use hashtags related to the theme

Following the dynamics of creating content for social networks, it is important to highlight the use of hashtags in your online marketing efforts for Halloween. These are widely used by brands, especially when working with the holiday.

For example, you can use a hashtag to upload photos of your outfit in disguise or to invite your followers to dress up, such as #HalloweenConXxx. Or it might also be a good idea to create one to promote your special offers, for example: #HorrorOffers. If possible, add your brand name to further personalize it.

This way, you can use the hashtags you create for this date in all your Halloween-related publications. They are ideal for spreading your content and increase the chances that users will find your brand while searching for a hashtag.

In addition, they are great allies for improving your web ranking, only if you have a well-developed SEO strategy. You should also think that if many users use them, you will get free advertising, since many will talk about your brand.

5.- Give a terrifying gift

Making the most of social media is the absolute best strategy, but you have to know how to plan for it. A good alternative is to organize a Halloween giveaway where your audience can participate and your brand gets user-generated content (UGC).

You can ask people to share a photo with their best costume or, like this example, a photo with their worst scary face. They also have to add the hashtag you created specifically for this initiative. This helps you generate branding and engagement and you can establish a close relationship with your community.

In addition, it will not only allow you to retain your followers, but you can earn more money. To do this, you can require as a giveaway requirement that each person who shares a photo, mentions a certain number of friends and invites them to follow you and participate.

6.- Win with a roulette wheel

There are not only social networks, there are other excellent channels to reach the ideal audience. One of them is email marketing, the first thing you should do is to attract potential prospects. How? You can create a roulette that allows you to attract users and retain customers.

With this type of campaign, prizes are awarded randomly, that is, the user doesn’t have to wait long to find out if they have won, they know right away. You can link this roulette to your discount codes, so that only those who have purchased in your store or e-commerce, get the validation code.

But the key to this strategy is that to access Halloween roulette, the user must first complete the data form and enter the code. And at the same time they will know if they have won and what the prize is.

7.- Send email marketing campaigns.

Note that not everyone is a fan of social media, but you need to reach more and more people. How can this be done? Through email marketing campaigns, this is a channel that has two great features, it is direct and personalized.

So you need to add to your online marketing efforts for Halloween by sending personalized emails. Keep in mind that they will help you improve communication with your consumers and you won’t need a lot of time or a large budget.

Take advantage of email marketing to advertise in real time the offers you have prepared for this ‘chilling’ date. They must be interesting enough for users to come in and buy your products or services.